Economics of Yoga: Multi-Level Healthy Gains
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2016
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Abstract
Yoga has invariably been looked at as a healthy practice. While there is much literature available on the benefits of yoga in terms of health and wellness, the present article is an attempt to find the economic gains of yoga. The same are brought out in three parts: (i) in the context of ‘self’, i.e. in terms of curative and preventative benefits for a yoga practicing individual; (ii) in terms of benefits to the ‘workplace and/or organization’ promoting yoga, and (iii) in terms of commercial opportunities, i.e. benefits gained by serving yoga to ‘others’. The article concludes with suggestions for the healthy development of yoga.