ADINA LEAH FERNANDESADRIO NELTON FERNANDESAKSHEYA VRINDA FERNANDESOSSHIKA MYRIAM COLACOWINCHELLE AMBER GOES2026-05-062026-05-062026http://rcca.ndl.gov.in/handle/123456789/564Agriculture in Goa is experiencing structural changes due to economic diversification, small landholdings, and declining youth participation, raising concerns about its long-term sustainability. This study was initiated to examine contemporary agricultural transformation in Goa and to understand how youth perceptions influence their willingness to engage in the sector. The research adopts a dual-approach methodology, combining qualitative case studies of six farmers with quantitative data collected from 414 youth respondents through structured questionnaires. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the relationships among attitude toward agriculture, awareness of schemes and opportunities, perceived barriers, entrepreneurial intention, and willingness to engage with farmers. The findings reveal that entrepreneurial intention is the strongest determinant of youth engagement and acts as a mediating factor between perceptions and participation. While positive attitudes and awareness enhance entrepreneurial intention, they do not directly translate into collaboration without economic feasibility. Farmers highlighted challenges such as fragmented landholdings, labour shortages, and low profitability. The study concludes that repositioning agriculture as a technology-driven and enterprise-oriented sector is essential to attract youth and ensure sustainable agricultural development in Goa.enOther