Vaz, Sonia2025-04-072025-04-072024http://rcca.ndl.gov.in/handle/123456789/195This research article delves into the integration of AI tools, particularly Chat GPT, within brand marketing strategies, aiming to uncover their practical applications and associated benefits and challenges. Real-world case studies, practical recommendations, and insights into AI-driven innovation collectively form a guide for brand managers aspiring to leverage these tools effectively. The research findings highlight Chat GPT’s transformative potential, showcasing successful integration into marketing strategies that enhance customer experiences, streamline interactions, and introduce innovative campaigns. Despite acknowledging the dynamic nature of AI technology and potential biases in data analysis, the article provides practical recommendations for brand managers, emphasizing ethical considerations and adapting to the evolving AI landscape. The research underscores the importance of responsible AI usage, transparency, and continuous adaptation to changing consumer behaviors for maintaining trust and ethical standards. This contribution to the existing literature combines real-world examples, practical insights, and a mixed-methods approach, offering a unique perspective on how AI, particularly Chat GPT, can reshape customer engagement, brand communication, and creativity in both academic and industrial contexts. The article provides a comprehensive examination of AI tools’ practical utility, bridging theory and application for a nuanced understanding in the field of brand marketing.