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Recent Submissions
Tourism by design or default? aligning practice with tourism governance in Goa
(Journal of Policy Research in Tourism, Leisure and Events 1-16., 2025-10-30) Gore, Surabhi
Tourism governance in developing countries frequently faces fragmented institutional structures, policy inconsistencies, and limited stakeholder engagement, which impede sustainable destination development. The study examines the governance structures and policy frameworks for tourism planning in Goa, India. The study uses a qualitative, longitudinal case study design. The findings reveal that tourism governance in Goa has evolved through four strategic phases: visioning, venturing, planning, and learning, each shaped by shifts in economic policy, markets, and political leadership. While government-led strategic planning dominated the early phases, later decades saw the emergence of strategic venturing and strategic learning processes. However, governance remains challenged by inconsistent stakeholder participation, weak local government autonomy, and a lack of strategic visioning in policy formulation. The study makes a theoretical contribution by integrating governance theory, Mintzberg’s strategic typologies, and evolutionary approaches to assess long-term governance trajectories. It provides practical insights for aligning policy design with local needs, promoting collaborative governance for building resilient tourism systems.
Mapping Tourism Area Life Cycle Research: A Bibliometric Analysis
(The Tourism Area Life Cycle: Review, Relevance and Revision, Channel View Publications, 21-41, 2024) Gore, Surabhi
Impact of service quality on the quality of life of yoga tourists: a moderated mediation analysis
(Tourism Recreation Research, 2025) Gore, Surabhi
Yoga retreats are programmes designed to give participants an immersive experience in yoga and related wellness practices like meditation, pranayama (breathing exercises), and workshops on healthy living. The study investigates the interrelationships between service quality at yoga retreats, the perceived experiences and benefits of yoga tourists, and their quality of life. The research also examines how the experiences and benefits of yoga tourists differ across age and gender. The study utilises structural equation modelling for data analysis. Purposive sampling was used to collect data from yoga tourists. The findings show that the quality of services provided at a yoga retreat, the experience and the benefits they perceive impact the positive feelings of yoga tourists about their lives. The study also found that gender and age influence the effect of service quality, experiences, and benefits on their quality of life. Specifically, women over 45 experience a stronger link between the quality of services and positive outcomes leading to life satisfaction. The results could help marketers develop strategies for segmenting and targeting wellness tourists. Yoga retreats should focus on improving service quality and customising experiences that meet the needs of different genders and age groups.
Food Trucks and Carts: Shaping Goa's Tourism Landscape
(Springer Nature Singapore: Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific: With Cartoon Illustrations (pp. 195-216)., 2024) Gore, Surabhi
The case “Food Trucks and Carts of Goa” delves into the street food landscape of Goa, India, a region pulsating with a history, a vibrant culture, and a thriving tourism industry. Goan cuisine, a unique fusion of local Indian flavors and global culinary elements, is a testament to the various cultural influences and historical legacies, most prominently the Portuguese, that have shaped the landscape of Goa. Using primary interview excerpts from the food truck vendors and Google reviews on the food trucks and carts, this field case examines the role of food trucks and carts in preserving these traditional dishes while adapting to the evolving preferences of locals and tourists. It allows the students to deliberate on destination foodscape by assessing the business model of food trucks and carts, dealing with challenges, and evaluating their potential as viable and sustainable tourism products. Despite the current stance of the local government and destination management organizations (DMOs) that these culinary ventures are not yet viable tourism products, the case raises the question of their untapped potential. It also advocates for a reassessment of the role of food carts and trucks in shaping a unique and enriching culinary experience for tourists, which could have a profound impact on the region’s socio-cultural, economic, and environmental landscape. The inherent allure of mobile food trucks and carts and their strategic utilization could foster a deeper connection between visitors and the local culinary heritage, enhancing the overall tourism experience.
Capacity Building as a Revitalization Strategy for a Community-based Tourism Project
(South Asian Journal of Management, 11(1), 2025) Gore, Surabhi
The paper examines the role of the Sustainable Livelihood Framework forTourism (SLFT) in evaluating the success and failure of Community-Based Tourism (CBT), using the Aangan project in Goa, India, as a case study. The research explores how the presence and implementation of SLFT factors contribute to project success, while gaps in the process lead to vulnerabilities. Participatory observation methods and in-depth interviews were used to collect data. The study highlights the impact of seasonal tourism, social conflicts, and dependency on external financial support, which became apparent when institutional aid was withdrawn. The findings imply that long-term sustainability could be achieved where community members have greater autonomy and entrepreneurial opportunities. The study emphasizes the need for equitable profit distribution, economic diversification, and stakeholder engagement to foster community resilience. A focus on capacity-building strategies, including communication and coordination, is recommended to empower communities to manage tourism projects independently. These findings also align with Escobar’s post-development theory, as it highlights the importance of local empowerment and self-sufficiency in tourism development. Thus, the study contributes to the broader discourse on CBT by emphasizing the significance of institutional support, community participation, and resilience. The insights developed are especially useful for policymakers and practitioners engaged in rural tourism and hinterland development in developing economies.