Bachelor of Business Administration(T&T)

Permanent URI for this collection

http://rcca.ndl.gov.in/handle/123456789/545

Browse

Recent Submissions

Now showing 1 - 3 of 3
  • No Thumbnail Available
    Item
    Wedding Tourism in Goa: A Study on Indian Couple’s Perception and Motivation
    (ASST. PROF. MAYA TALWADKER, 2026) ADEALY VIEGAS; SHAIKH AIYESHA BEPARI; AMBERLY FREYA DSA; ANDRIYA CLARISHA FERNANDES; ANTHIA PEARL FERNANDES
    Wedding tourism has become a valuable niche in the global tourism industry, shifting attention from traditional ceremonies to unique celebrations. This study looks at the perceptions and motivations of Indian couples choosing Goa as their wedding destination. Using a quantitative descriptive research approach, we collected data from 168 Indian couples through surveys. The results show a very positive view of Goa, with 75.60% of respondents naming it as their top choice for a destination wedding. The main reasons include Goa’s natural beauty and beaches, which are the strongest motivators, followed closely by its relaxed and stress-free vibe. Other important factors are personal dreams, surrounding ambiance, and the ease of having both the wedding and honeymoon in one place. The study also reveals that couples from nearby states like Maharashtra and Karnataka, mainly aged 25 to 34 and from urban areas, make up the main market segment. In summary, the research confirms that Goa has a strong reputation for offering unique and memorable experiences that exceed couple expectations. These insights offer useful strategies for tourism planners, marketers, and hospitality providers to further strengthen Goa’s role as a sustainable and competitive wedding tourism destination.
  • No Thumbnail Available
    Item
    Rural Tourism as a Catalyst for Tourism Growth in Raia
    (ASST.PROF. NOELLA D’COSTA, 2026) LISA LYSANNE LOPES; MAYANK CHHOGARAM TAK; MEAGAN GIA LUIS; MEHEK MEHBOOB XEC; MELFY TRACY FERNANDES
    This paper focuses on the rural tourism potential in Raia, a historically and culturally rich village situated in Salcete Taluka, South Goa, near the city of Margao, as a catalyst for tourism development in the region. Raia is known for its agricultural heritage, social ties, and religious importance, especially the Konsachem Fest held every year at the historic Our Lady of Snows Church, making it a promising destination for sustainable and community-based tourism development. The paper sought to evaluate the effect of tourism on the community and explore the role of natural, cultural, and community based factors in shaping the potential for rural tourism. The research design was quantitative, employing structured questionnaires to 250 ancestral members of the community, both online and offline.The results show that a significant number of residents have a positive attitude towards tourism, appreciating its potential to provide additional income for the household through homestays, handicrafts, local food production, and small businesses, as well as their willingness to share local traditions, festivals, and cultural practices with tourists. However, the respondents also expressed concerns about the generation of waste, traffic congestion, environmental degradation, the preservation of religious sanctity, and the potential negative impacts on the younger generation, which are important in the planning and development of rural tourism in Raia
  • No Thumbnail Available
    Item
    Impact of Tourism on Goan Residents
    (ASST. PROF. NOELLA D’COSTA, 2026) HALIMA BI SHAIK; JELCIA RODRIGUES; JESSEL CORTE; JULISHA FERNANDES; KAVITA CHOUDHARY
    Tourism is the most important industry in Goa and it has a strong influence on the lives of local residents. This research was conducted to understand how tourism affects the economic, social, and environmental conditions of people living in Goa. The main purpose of the research was to know if tourism has improved employment opportunities, infrastructure, and quality of life. It also aims to identify the challenges faced by residents. The data for this study was collected using a questionnaire, a survey was conducted among local residents from the 2 districts of Goa. A total of 163 responses were collected and analysed with the help of percentage and sentiment analysis. The results show that tourism has helped create jobs, improved infrastructure, and supported local businesses. However, the study also found a few negative effects such as increased cost of living, overcrowding, and uneven distribution of economic benefits. Tourism has both positive and negative impacts on local residents. The study indicates that proper planning and sustainable tourism practices are necessary in order to ensure that tourism benefits the local community and protecting their quality of life.