2016-2017

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Browsing 2016-2017 by Author "Costa, Juao"

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    A Study on the Attitude of Goan (India) Students Towards Advertising
    (2016) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample ‘t’test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the TV
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    Advertisements Through Student’s Point of View: A Study of Goan (India) Students
    (2016) Costa, Juao
    Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitude, and buying behavior. They spend lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers to behave the way they do. The advertiser’s goal is to get enough relevant market data to develop accurate profile of buyers and to find the common group for communications. The main objective of the study was to understand the views of Goan students on advertisements. More than 2000 students across Goa from different classes were surveyed to collect the data. It was noticed that in general the views of the students towards advertisements is positive.
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    Advertising: Two Sides of the Same Coin – Experiential Reactions to T.V. Advertisements at Different Levels
    (2016) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample „t‟ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the TV
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    Opinion of Students of Goa (India) Towards Advertisements: An Investigational Report
    (2016) Costa, Juao
    Television advertisements are powerful tools which influences the public. Most advertisements portray glamorous or larger than life scenario which the teenagers end up watching and comparing with their own lives. These advertisements only generate false values and propagate lifestyles inconsistent with real life. The study was undertaken to find out the opinion of Goan ( India) students towards advertisements. It was observed that there is no significant difference among the students in their opinion towards advertisements. Study was conducted on more than 2000 students from Goa ( South and North) using frequencies, mean score and t test. . It was seen that students in general are not carried away by the exaggerated, deceptive and any other form of advertising. The students have showed a great deal of maturity
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    Tiatr: A New Form of Entrepreneurship in Goa – Problems and Prospects
    (2016) Costa, Juao
    Tiatr, which has a history of more than 100 years, is a type of musical theatre popular in the state of Goa onthe West coast of India as well as in Mumbai and with expatriate communities in the Middle East, London and other cities where Konkani speakers have a considerable presence. The dramas are performed mainly in the Roman Konkani dialects and include music, dancing and singing. Tiatr today revolves around social, religious and political themes. It is considered to be a mirror of Goan culture. The first original tiatr script was written and directed by JoãoAgostinhoFernandes, entitled “Belle de Cavel” or “SundoriCavelchi” in 1895 in Bombay and for all his consistent devotion and encouragement over fifty years, he was conferred the title “PaiTiatrist” (Father Tiatrist).Tiatr as a form of entrepreneurship has created direct as well as indirect employment for many artists as well as back stage support staff. Some families are fully dependent on this form of entrepreneurship for their livelihood. The economy of the state to a large extent is supported by this form of entertainment. Realizing its importance in the Goan economy, the government of Goa has devised various schemes financial as well as non-financial for the development of tiatr. However, it still needs the attention of policy makers as it has bright prospects, Goa being a tourist destination. The article tried to find out over a period of time how this form of entertainment evolved based on secondary data and through personal interaction with the producers of Tiatr.