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Rural Tourism as a Catalyst for Tourism Growth in Raia
(ASST.PROF. NOELLA D’COSTA, 2026) LISA LYSANNE LOPES; MAYANK CHHOGARAM TAK; MEAGAN GIA LUIS; MEHEK MEHBOOB XEC; MELFY TRACY FERNANDES
This paper focuses on the rural tourism potential in Raia, a historically and culturally rich village situated in Salcete Taluka, South Goa, near the city of Margao, as a catalyst for tourism development in the region. Raia is known for its agricultural heritage, social ties, and religious importance, especially the Konsachem Fest held every year at the historic Our Lady of Snows Church, making it a promising destination for sustainable and community-based tourism development. The paper sought to evaluate the effect of tourism on the community and explore the role of natural, cultural, and community based factors in shaping the potential for rural tourism. The research design was quantitative, employing structured questionnaires to 250 ancestral members of the community, both online and offline.The results show that a significant number of residents have a positive attitude towards tourism, appreciating its potential to provide additional income for the household through homestays, handicrafts, local food production, and small businesses, as well as their willingness to share local traditions, festivals, and cultural practices with tourists. However, the respondents also expressed concerns about the generation of waste, traffic congestion, environmental degradation, the preservation of religious sanctity, and the potential negative impacts on the younger generation, which are important in the planning and development of rural tourism in Raia
Impact of Tourism on Goan Residents
(ASST. PROF. NOELLA D’COSTA, 2026) HALIMA BI SHAIK; JELCIA RODRIGUES; JESSEL CORTE; JULISHA FERNANDES; KAVITA CHOUDHARY
Tourism is the most important industry in Goa and it has a strong influence on the lives of local residents. This research was conducted to understand how tourism affects the economic, social, and environmental conditions of people living in Goa. The main purpose of the research was to know if tourism has improved employment opportunities, infrastructure, and quality of life. It also aims to identify the challenges faced by residents. The data for this study was collected using a questionnaire, a survey was conducted among local residents from the 2 districts of Goa. A total of 163 responses were collected and analysed with the help of percentage and sentiment analysis. The results show that tourism has helped create jobs, improved infrastructure, and supported local businesses. However, the study also found a few negative effects such as increased cost of living, overcrowding, and uneven distribution of economic benefits. Tourism has both positive and negative impacts on local residents. The study indicates that proper planning and sustainable tourism practices are necessary in order to ensure that tourism benefits the local community and protecting their quality of life.
YOUTH PERCEPTION OF STREET FOOD: A CASE STUDY IN SALCETE TALUKA
(ASST. PROF. NAMRATA HALDANKAR, 2026) MOHAMMED MAAZ SHAIKH; UTTKARSHA SANJAY ARJUN; JENNYLEE MARIA DIAS; DIVYA SHRIKANT BAND; FERNANDES ORRIN SAVIO
This study examines consumer behaviour, perceptions, and concerns regarding street food consumption. Findings show that street food is especially popular among young adults, particularly students, with females forming the majority of respondents. Taste is the main factor influencing preference, followed by cost and convenience. Most respondents consume street food weekly, primarily as snacks, often in social settings, and typically purchase it from market areas or near educational institutions. Despite its popularity, hygiene and food safety remain significant concerns. While many respondents are aware of safety standards, confidence in vendors’ adherence is moderate. Street food is generally considered less safe than home-cooked or restaurant food, with unhygienic practices, unsanitary surroundings, and improper food storage identified as key issues. Although most respondents do not regularly associate street food with health problems, a notable proportion have experienced health issues after consumption. Social media and online reviews influence choices to some extent but are not the primary factor. The study concludes that street food remains widely enjoyed for its taste, affordability, and social appeal. To enhance safety and consumer confidence, it is recommended that vendors maintain hygiene, adopt safe storage practices, provide nutritional information, and that authorities implement regular training, monitoring, and consumer awareness programs.
CUSTOMER PREFERENCES TOWARDS BLINKIT SERVICES: A CASE STUDY IN SALCETE TALUKA
(ASST. PROF. NAMRATA HALDANKAR, 2026) BIBI ZARA SHAIKH; DIKSHITA NAIK; RIZEL TERESA SILVA; ROCHELL FERNANDES; SANJANA SHAJI
This project examines customer behavior, satisfaction, and usage patterns on the Blinkit platform. A survey of 168 respondents revealed that the majority are young adults, predominantly students, and mostly female, with most households belonging to lower income groups. The study highlights that Blinkit’s main strength lies in its fast and reliable delivery, which is highly valued for urgent needs, emergencies, late nights, or unfavorable weather. Convenience, dependable packaging, and smooth operations further enhance user satisfaction, while pricing, promotions, and product variety play a secondary role in influencing customer decisions. The findings indicate that most users are relatively new to the platform, access it weekly, and intend to continue using it, reflecting strong loyalty. However, product availability and inconsistent promotional offers were identified as areas needing improvement. Based on these insights, the study recommends improving inventory management, offering consistent promotions, maintaining competitive pricing, introducing loyalty programs, and expanding marketing to reach older users and promote underutilized product categories. Overall, Blinkit is perceived as a convenient, time-saving service that effectively meets urgent customer needs. Its instant delivery promise remains the key factor driving preference and satisfaction, establishing it as a trusted and essential platform for modern consumers.
Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behavior in Salcete
(DR. LORRAINE. R. GOMES, 2026) KHUSHI PRAVIN PATEL; MERRIFA SILVA; NAITI DAMODAR DHOLU; SALANE VALANKA OLIVEIRA; SEYZEL PINTO
Sustainable consumption has emerged as an important area of study due to rising environmental concerns, changing lifestyles, and increasing health awareness. The present study titled “Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behaviour in Salcete” examines consumer awareness, attitudes, and consumption patterns related to organic food products in Salcete taluka of Goa. The research primarily aims to analyse the impact of demographic factors on awareness and consumption of organic products, and to evaluate the influence of environmental awareness, health consciousness, cultural influences, and purchase and spending behaviour on consumption frequency. The study is based on primary data collected from 165 respondents using a structured questionnaire designed on a Likert scale. Descriptive statistics, percentage analysis, correlation, and multiple regression techniques were employed for data analysis. The findings reveal a very high level of awareness of organic food products across demographic categories. However, consumption is predominantly occasional rather than regular. Correlation results indicate significant positive relationships between consumption frequency and factors such as health consciousness, environmental awareness, cultural influences, and purchase and spending behaviour. Regression analysis highlights purchase and spending behaviour and cultural influences as the most significant predictors of consumption frequency