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Recent Submissions
Consumer purchase preferences with AI powered tools on e-commerce platform: A study in salcete taluka
(Asst Prof . Ivy simoes, 2026) Lailinal Wanjares; Prajali Prakash Velip; Saraswati Biju Gupta; Shanelle Nerissa Gracias
The study explores Consumer Purchase Preferences with AI powered tools on E-commerce
platforms: A study in Salcete taluka. The aim of the study is to analyse how AI-powered
tools on e-commerce platforms influence consumer purchase preferences in Salcete taluka.
The study was conducted on 120 respondents that involves consumers from 18 years of age
to 60 years and above. The sampling method used was a survey of 12 questions highlighting
four objectives to evaluate the customers knowledge about ai and to identify the reasons why
customers choose e-commerce rather than physical buying. The findings suggested that ai is
widely used in e-commerce platforms and help customers to navigate through e commerce
platforms thus shaping their purchase patterns. The findings also stress that product
recommendations play a major role in their purchase patterns and e commerce platforms
gives more options and choice and is easy to refund and return the unliked or unwanted
purchase.
STUDY OF CONSUMER AWARENESS TOWARDS VARIOUS BRANDS OF PERFUME
(Asst. Prof Dina Fernandes, 2026) Celia Oliveria; Rifa Haveri; Rohan Mahale; Sam Lysender Cardozo; Swinton Dsilva
This study was initiated to examine consumer preferences and buying behaviour towards different perfume brands in Goa, with a focus on understanding the key factors influencing purchase decisions. The research aims to analyze how elements such as price, fragrance type, brand image, packaging, and promotional sources affect consumer choice and brand loyalty, particularly among Gen Z and Millennial consumers. A descriptive research design was adopted for the study. Primary data was collected from 114 respondents through a structured online questionnaire using convenience sampling. Secondary data was gathered from journals, research articles, and other reliable sources to support the analysis. The collected data was organized and analyzed using simple percentage methods, and findings were presented through tables and charts.
The results indicate high overall consumer satisfaction, with a majority preferring mid-range priced perfumes and long-lasting formats such as Eau de Parfum. Floral and fresh fragrances were most preferred. Although many consumers expressed satisfaction and willingness to repurchase, a high rate of brand switching was observed, suggesting exploratory buying behaviour. The study concludes that while satisfaction levels are strong, brands must focus on quality, digital marketing, and innovation to enhance long-term loyalty.
A Study of Artificial Intelligence In E-commerce
(Asst Prof. Dina Venisha Fernandes, 2026) FATIMA EIN; AYUSHKA PEIXOTO; VAIJAYANTI KESAREKAR; MOHAMMED RIHAAN KHAN; ASHMITA VIGNARTH MULAY
This study examines how Artificial Intelligence (AI) is reshaping the e-commerce sector and
influencing the way people shop online. In the modern digital environment, AI is no longer just
an advanced technology but a practical tool that supports personalized shopping, quick customer
service, secure transactions, and smarter business decisions. Online platforms use AI to
recommend products, answer customer queries through chatbots, predict demand, and detect
fraudulent activities, making the overall shopping experience smoother and more convenient.
The research combines primary and secondary data to understand customer awareness and
satisfaction regarding AI features in e-commerce. A survey conducted among 150 respondents
shows that most users recognize the presence of AI in online platforms and believe it saves time
and improves convenience. However, many respondents express neutral opinions about the
accuracy of recommendations and data security, suggesting that there is still room for
improvement in building stronger trust.
Although AI provides benefits such as operational efficiency, personalization, and increased
sales, challenges like privacy concerns, high costs, and technical limitations remain significant.
The study concludes that AI will continue to play a vital role in the future growth of e-commerce,
provided businesses focus on transparency, security, and customer trust.
Bound by Traditions: A Comparative Study of the Gawdas and the Kunbis in Canacona, Quepem and Salcete
(Asst. Prof. Nitisha Carvalho, 2026) Raina Francisca Fernandes; Razia Rasul Hattewaadi; Sapna Bind; Stallone Jesus Fernandes
A STUDY ON THE SOCIO – ECONOMIC IMPACT OF RIVER SAL ON LOCAL COMMUNITIES
(ASST. PROF. RAISA CARDOZO, 2026) ALISHA .F. FERNANDES; MANASI S CHARI; SAJAL L SALGAOKAR; VELANCIA CRASTO; SIMRAN L FERNANDES
This study examines the socio-economic impact of River Sal on local communities in South Goa. Historically regarded as a lifeline of the Salcete region, River Sal has supported fishing, agriculture, trade, and cultural practices. However, rapid urbanisation, sewage discharge, industrial effluents, and solid waste dumping have contributed to significant environmental degradation, affecting both biodiversity and human livelihoods.
The research adopts a descriptive and exploratory design using a mixed-method approach. Primary data were collected through structured questionnaires and interviews with approximately 30 respondents residing in villages along River Sal. Secondary data were obtained from academic literature, government reports, and newspaper sources. The study applies sociological perspectives such as Environmental Sociology, Risk Society Theory, Political Ecology, and Common Pool Resource Theory to analyse the interconnected relationship between environment and society.
Findings reveal that a majority of respondents perceive a decline in water quality and fish availability. Garbage dumping and sewage discharge are identified as major causes of pollution. While many respondents depend directly or indirectly on the river for livelihood, most believe that government interventions are insufficient. At the same time, strong community awareness and willingness to participate in conservation efforts were observed.
The study concludes that River Sal functions as a socio-ecological indicator reflecting governance gaps, environmental risk, and livelihood vulnerability. Sustainable river management requires integrated policy implementation, stronger enforcement mechanisms, and active community participation to ensure protection for future generations.