Department of BCA

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http://rcca.ndl.gov.in/handle/123456789/367

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Browsing Department of BCA by Author "Lemos, Mildred"

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    Effectiveness of different digital marketing strategies on Goan youth
    (INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY Volume 7 Issue 8 | ISSN: 2349-6002, 2020) Lemos, Mildred
    Digital Marketing encompasses the various strategies designed to help businesses optimize their presence thereby allowing them growth. It involves more than just displaying an advertisement, it uses Internet based advanced tools to research, manage, track and analyse web traffic. This paper studies the effectiveness and the impact of the different Digital Marketing strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Influencer Marketing and E-mail Marketing on the youth in Goa
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    Programming self-efficacy predictors in students of computer applications
    (Gyana, Vol XIV, No. 1 2018-19, 2018) Lemos, Mildred
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    Time Series Cointegration Analysis of Major Indian Stocks
    (INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY Volume 12 Issue 6, 2025) Lemos, Mildred
    Time Series Cointegration provides a powerful statistical framework for understanding the long-term interconnectedness of stock prices. This understanding is crucial for developing sophisticated trading strategies, managing risk effectively, and gaining deeper insights into the underlying dynamics of the stock market. This paper investigates the long-run equilibrium relationships among the major Indian stocks from diverse sectors listed on the Bombay Stock Exchange over a five-year period - April 2020 to March 2025. Employing the Engle-Granger two-step cointegration test on daily closing prices, we identify statistically significant cointegrated pairs, with HDFCBANK emerging as a central stock strongly linked with multiple banking and financial sector stocks. These findings indicate that deviations from equilibrium between these stocks tend to revert over time, reflecting stable long-term relationships. The results have important implications for portfolio management, pairs trading, risk mitigation, and strategic investment decisions within the Indian equity market.