Browsing by Author "Gore, Surabhi"

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    A Review of Self-Service Technology Adoption in the Tourism and Hospitality Industry
    (Review of technologies and disruptive business strategies, 2024, 2024) Gore, Surabhi
    Self-Service Technology (SST) is a disruptive technology that has reshaped customer interactions, increased efficiency, and enabled data-driven decision-making. Its impact continues to evolve as technology advances and customer expectations change, making it a key consideration for businesses in a dynamic landscape. This chapter delves into critical findings regarding the adoption and implications of SST in tourism and hospitality. The relevant studies are sourced from the Scopus database. A mixed literature review methodology was employed to review papers. The literature review findings show facets of SST adoption, shedding light on the intricate relationships between consumer readiness variables, context-specific influences, preferred SST features, and psychological attributes. The study reveals consumer preferences, including convenience, ease of use, and speed of service, as primary drivers of the adoption of SST. The bibliometric analysis reveals the scope for developing SST literature in tourism and hospitality. Collaborations among scholars, research and funding institutions could help provide the impetus. Research in SST security, sustainability, and resilience could help enhance the SST literature. Comparative studies evaluating SST's social and economic implications are also suggested.
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    A Structured Literature Review of the Tourism Area Life Cycle Concept
    (Journal of Tourism, Sustainability and Well-being 2022, VOL. 10, NO. 1, 1–20, 2022) Gore, Surabhi
    The tourism area life cycle is used to map the changes within the tourism destination on a temporal basis. The paper reviews the literature on the tourism area life cycle from 2003-2020. Articles appearing in journals having a cite score of 1.0 or higher were considered for the review process. The paper uses a structured review methodology and a widely accepted technique of content analysis to review the articles. The tourism area life cycle, as a concept, has traced its lifecycle. However, the use of the tourism area life cycle for tourism planning and strategy analysis is lacking. The authors recommend tourism area life cycle based research on macro-environmental and tourism-specific factors to identify strategies at the destination. Ex-post-facto research seeks to reveal the correlational relationship between the variables responsible for destination development. The paper also suggests tourism area life cycle research on accommodation units, restaurants, transport, infrastructure, market segments, and tourism attractions.
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    Adaptive mode of planning and development: A case of Goa, India
    (Revista Turismo & Desenvolvimento (RT&D)/Journal of Tourism & Development 41 (2023), 2023) Gore, Surabhi
    Tourism activities contribute to changes in a region's social and economic fabric. The paper explores the mode of tourism planning by evaluating the socio-economic and tourism development over 70 years at a tourist destination. The article uses a case study methodology to track the socio-economic and tourism developments from 1947 to 2019. In-depth personal interviews with stakeholders were conducted to comprehend the changes at the destination. The analysis involves using the Tourism Area Life Cycle (TALC) model. The change in social structure, migration, urbanization, occupation and role of women, and economic reforms were noteworthy turning points in the development of the destination. The TALC stages for tourist arrivals and NSDP (net state domestic product) align and show a bidirectional relationship between tourism and socio-economic developments. The research highlights the adaptive planning approach of the government, wherein decisions are taken based on changes in the external environment. An integrative and inclusive planning approach is needed for the sustainable development of the destination
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    Analysis of StakeHolder Collaboration for a Religious and Tourism Event
    (Journal of Shivaji University (Humanities and Social Sciences) Volume No – 47, 2018) Gore, Surabhi
    The paper attempts to study stakeholder collaboration for organizing a religious / tourism mega event in Goa. Stakeholders for the event are from multidisciplinary areas and for this reason their collaboration merits an investigation. The study identifies the important stakeholders, their roles and their impact on the event. The study also analyses the types of collaborations they form. The data is obtained by personally interviewing the stakeholders through a structured questionnaire, observation and secondary data search on articles from the local dailies.The results show that there are short term intra sector collaborations between public sector bodies and private sector bodies. But, there are no inter-sector i.e. public and private sector collaborations.
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    Assessment of technology strategies for sustainable tourism planning
    (Foresight, Vol. 23 No. 2, pp. 172-187., 2021) Gore, Surabhi
    Purpose An essential requirement for tourism planning and policymaking is to review past strategies. The development of future roadmaps depends on a robust strategy validation process. The research analyses the technology strategies in Goa from 1962–2017 and highlights the impact of technology on tourism in Goa. Design/methodology/approach The paper presents a unique methodology that integrates tourism area life cycle (TALC) and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. Findings The findings show that most technological advancements have taken place during the period 1989–2008. Both deliberate and emergent strategies were identified. Development of technology altered the type of tourism practiced in Goa. The use of internet facilitated the growth of tourism. Research limitations/implications This study clarifies the styles of public planning for tourism. It provides the foundation for strategic planning process. Practical implications Effective and efficient use of policy through technology road mapping can aid in co-creating a sustainable tourism destination for the future. Social implications The strategic evaluation framework can be used in any tourism destinations to identify past strategies and assess its impact on the future. Originality/value The paper presents a unique methodology that integrates TALC and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. The research proposes a strategic evaluation process that recognizes past strategies to validate the strategic analysis process.
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    Capacity Building as a Revitalization Strategy for a Community-based Tourism Project
    (South Asian Journal of Management, 11(1), 2025) Gore, Surabhi
    The paper examines the role of the Sustainable Livelihood Framework forTourism (SLFT) in evaluating the success and failure of Community-Based Tourism (CBT), using the Aangan project in Goa, India, as a case study. The research explores how the presence and implementation of SLFT factors contribute to project success, while gaps in the process lead to vulnerabilities. Participatory observation methods and in-depth interviews were used to collect data. The study highlights the impact of seasonal tourism, social conflicts, and dependency on external financial support, which became apparent when institutional aid was withdrawn. The findings imply that long-term sustainability could be achieved where community members have greater autonomy and entrepreneurial opportunities. The study emphasizes the need for equitable profit distribution, economic diversification, and stakeholder engagement to foster community resilience. A focus on capacity-building strategies, including communication and coordination, is recommended to empower communities to manage tourism projects independently. These findings also align with Escobar’s post-development theory, as it highlights the importance of local empowerment and self-sufficiency in tourism development. Thus, the study contributes to the broader discourse on CBT by emphasizing the significance of institutional support, community participation, and resilience. The insights developed are especially useful for policymakers and practitioners engaged in rural tourism and hinterland development in developing economies.
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    Decisive Moments at Emerald Lawns: Manoj Joshi's Dilemma
    (Asian Case Research Journal, 2024, 2024) Gore, Surabhi
    Manoj Joshi, the central character in this case, is the driving force behind Emerald Lawns. Emerald Lawns’ story unfolds in the unique context of Mollem, an emerging market characterized by rich natural resources and abundant biodiversity. Joshi’s venture leveraged these factors while adhering to the principles of sustainability. However, after a decade of growth and adaptation, Joshi faces a pivotal decision. He finds himself at a crossroad, questioning whether the resort has strayed from its original vision. This dilemma centers on the challenge of balancing the diverse demands of attracting dedicated birding enthusiasts, who value the resort’s focus on niche wildlife experiences, with the needs and expectations of pleasure-seeking tourists. In navigating this complex terrain, Joshi must remain true to his social entrepreneurial values while ensuring the financial sustainability of Emerald Lawns. In this context, the case provides a thought-provoking exploration of organizational management decisions and the dilemmas that can arise in an emerging market, of balancing commercial interests with personal passion for nature
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    Empirically Mapping the Evolutionary Phases of Tourism Area Life Cycle (TALC): The Case of Goa, India
    (Tourism: An International Interdisciplinary Journal Vol. 69/ No. 3/ 2021/ 346 - 366, 2021) Gore, Surabhi
    This paper aims to simulate the stages of the Tourism Area Life Cycle (TALC) in Goa, India, based on the number of tourist arrivals and tests whether the stages correspond with the stages of TALC as predicted in the theory. The graphs are plotted for total, foreign, and domestic tourists from 1962-2018. A compliance assessment of the indicators with the TALC stages is also done to ascertain the extent of development. The leading indicators of the exploration, stagnation, and decline stages are identified. The lagging indicator shows sluggish tourism planning initiatives. It is observed that the TALC differs for domestic and foreign tourists' arrivals. The study provides an important historical perspective on the pattern of growth of tourism in Goa. The pattern can further be employed as a basis to guide the process of strategy formulation.
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    Food Trucks and Carts: Shaping Goa's Tourism Landscape
    (Springer Nature Singapore: Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific: With Cartoon Illustrations (pp. 195-216)., 2024) Gore, Surabhi
    The case “Food Trucks and Carts of Goa” delves into the street food landscape of Goa, India, a region pulsating with a history, a vibrant culture, and a thriving tourism industry. Goan cuisine, a unique fusion of local Indian flavors and global culinary elements, is a testament to the various cultural influences and historical legacies, most prominently the Portuguese, that have shaped the landscape of Goa. Using primary interview excerpts from the food truck vendors and Google reviews on the food trucks and carts, this field case examines the role of food trucks and carts in preserving these traditional dishes while adapting to the evolving preferences of locals and tourists. It allows the students to deliberate on destination foodscape by assessing the business model of food trucks and carts, dealing with challenges, and evaluating their potential as viable and sustainable tourism products. Despite the current stance of the local government and destination management organizations (DMOs) that these culinary ventures are not yet viable tourism products, the case raises the question of their untapped potential. It also advocates for a reassessment of the role of food carts and trucks in shaping a unique and enriching culinary experience for tourists, which could have a profound impact on the region’s socio-cultural, economic, and environmental landscape. The inherent allure of mobile food trucks and carts and their strategic utilization could foster a deeper connection between visitors and the local culinary heritage, enhancing the overall tourism experience.
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    Impact of service quality on the quality of life of yoga tourists: a moderated mediation analysis
    (Tourism Recreation Research, 2025) Gore, Surabhi
    Yoga retreats are programmes designed to give participants an immersive experience in yoga and related wellness practices like meditation, pranayama (breathing exercises), and workshops on healthy living. The study investigates the interrelationships between service quality at yoga retreats, the perceived experiences and benefits of yoga tourists, and their quality of life. The research also examines how the experiences and benefits of yoga tourists differ across age and gender. The study utilises structural equation modelling for data analysis. Purposive sampling was used to collect data from yoga tourists. The findings show that the quality of services provided at a yoga retreat, the experience and the benefits they perceive impact the positive feelings of yoga tourists about their lives. The study also found that gender and age influence the effect of service quality, experiences, and benefits on their quality of life. Specifically, women over 45 experience a stronger link between the quality of services and positive outcomes leading to life satisfaction. The results could help marketers develop strategies for segmenting and targeting wellness tourists. Yoga retreats should focus on improving service quality and customising experiences that meet the needs of different genders and age groups.
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    Mapping Tourism Area Life Cycle Research: A Bibliometric Analysis
    (The Tourism Area Life Cycle: Review, Relevance and Revision, Channel View Publications, 21-41, 2024) Gore, Surabhi
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    Mapping tourism strategy patterns on tourism area life cycle
    (Journal of Hospitality and Tourism Insights, 2023) Gore, Surabhi
    Purpose Tourist destinations are constantly changing products, evolving as per the controls exerted by the stakeholders. The study aims to map the pattern of tourism development and identify the strategies formed at the destination over a seven-decade period for a state as a unit of analysis. Design/methodology/approach The paper evaluates tourism development through the tourism area life cycle (TALC) model and uses Mintzberg's strategy analysis process to identify strategies. The study involves time series analysis, pattern matching and explanation-building techniques. The TALC is plotted for the number of tourist arrivals from 1947 to 2019, and strategies are mapped for each stage. Findings The TALC shows a cycle-recycle pattern of tourism development. The research revealed several strategies at different stages. Both the central and state governments and entrepreneurs, distinctively and in conjunction, have formed strategies. The pattern shows the period of piecemeal and global strategic changes contributing to tourism development. Research limitations/implications The research unearths the strategies that drive the development curves of TALC, emphasising the integration of TALC with other theories. The research also assesses the strategy formed in the pre-tourism stage. Practical implications The research brings to light the use of TALC as a strategic road-mapping tool. In addition, the study emphasises the significance of global and piecemeal strategic periods and stakeholder's regulatory and operational roles. Originality/value The research uses a unique methodology that maps the strategies, periods of strategic changes and incremental strategies for each stage of TALC, along with identifying the stakeholders.
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    Stake Holder Collaboration for a Religious Tourism Mega Event
    (Journal of Tourism, Volume XX, No. 1, 2019, 2019) Gore, Surabhi
    The "Exposition of the relics of St Francis Xavier" is a decennial mega event held at the world heritage site of "Churches and Convents of Goa". The paper analyses the grounds on which collaborations among the stakeholders are formed during the preparation for the event. It highlights the concerns of the stakeholders. The research also brings to light the issues that lead to conflicts among the stakeholders. The data is collected by personally interviewing the stakeholders through a structured questionnaire. The analysis is done by correlating the responses of the stakeholders with the literature on stakeholder collaboration. The results show that the stakeholders formed collaboration for event management, economic benefits, conflict management and conservation. The concerns expressed by stakeholders were with regards to collaboration, religious tourism, heritage management and event management. Private sector stakeholders have associations that assist them in resolving conflicts through negotiations, whereas among public sector stakeholders, conflicts are covert. The paper's originality lies in examining a decennial event in a unique setting and its implications on the stakeholders. The article would help the policy makers in understanding the problems and issues faced by the stakeholders while planning for tourism events.
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    Tourism by design or default? aligning practice with tourism governance in Goa
    (Journal of Policy Research in Tourism, Leisure and Events 1-16., 2025-10-30) Gore, Surabhi
    Tourism governance in developing countries frequently faces fragmented institutional structures, policy inconsistencies, and limited stakeholder engagement, which impede sustainable destination development. The study examines the governance structures and policy frameworks for tourism planning in Goa, India. The study uses a qualitative, longitudinal case study design. The findings reveal that tourism governance in Goa has evolved through four strategic phases: visioning, venturing, planning, and learning, each shaped by shifts in economic policy, markets, and political leadership. While government-led strategic planning dominated the early phases, later decades saw the emergence of strategic venturing and strategic learning processes. However, governance remains challenged by inconsistent stakeholder participation, weak local government autonomy, and a lack of strategic visioning in policy formulation. The study makes a theoretical contribution by integrating governance theory, Mintzberg’s strategic typologies, and evolutionary approaches to assess long-term governance trajectories. It provides practical insights for aligning policy design with local needs, promoting collaborative governance for building resilient tourism systems.