Browsing by Author "IVANA REBELLO"

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    Consumers' Perception and Attitudes Towards Private and Public Transport Modes in Salcete Taluka
    (ASST. PROF. DALE DA CRUZ, 2026) B. SRIRAM; IVANA REBELLO; LUVENA FERNANDES; MOHAMMAD SHAIKH; REATA PEIXOTO
    This project focuses on the perception and attitude of consumers towards public and private transportation in Salcete Taluka, Goa. The project intends to analyze the travel behavior, assess the perception of service quality and attitudes towards public and private transport services, and measure the environmental consciousness of consumers. A descriptive research design was used, and primary data was gathered from 252 respondents using a structured questionnaire. The results show that the majority of respondents prefer private vehicles because of convenience, comfort, and reliability, while public transport is preferred for its affordability. Nevertheless, the satisfaction level of public transport services was lower regarding punctuality, safety, comfort, and security. This study further emphasizes that despite the environmental awareness of respondents and the significance of sustainable transport, convenience is the most important factor in travel behavior. This study concludes that better service quality, reliability, and comfort of public transport can induce a transition towards more sustainable transport modes in Salcete Taluka.