Browsing by Author "Jovita Francisca Vaz"

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    An Analysis of Competitive Position of Indian Post in the Courier and Logistics sector in the state of Goa
    (ASST. PROF. MOHAN UNDAKOTI, 2026) Selvin Hiilario; Siddesh Devidas Malvekar; Anjali Gundapalu; Annys Tanisha D’silva; Jovita Francisca Vaz
    The courier and logistics sector in India has undergone speedy transformation due to digitalization, e-commerce expansion, and increasing customer expectations regarding speed, reliability, and service quality. In today's highly competitive environment, India Post being one of the oldest and most extensive postal networks in the country, faces growing competition from different private courier and logistics service providers. This study titled “An Analysis of the Competitive Position of Indian Post in the Courier and Logistics Sector in the State of Goa” aims to examine the relative standing of India Post in comparison with the other private courier firms operating within Goa. The research focuses on evaluating key competitive parameters such as service quality, pricing, delivery efficiency, accessibility, technological adoption, customer satisfaction, and brand trust. The study aims to understand the customer perceptions, identify strengths and weaknesses of India Post, and also assess the factors influencing consumer preference in the courier and logistics market. A mixed-method research design has been adopted, incorporating both primary and secondary data sources. Primary data were collected through structured questionnaires administered to customers using courier and postal services in different regions of Goa. Secondary data were obtained from journals, government reports, official websites, and previous research studies related to postal services and logistics performance. The collected data was carefully analyzed using percentage analysis, comparative methods, and graphical representation to interpret consumer responses and market trends. The findings indicate that India Post enjoys a strong competitive advantage in terms of affordability, extensive network coverage, and public trust, particularly in semi-urban and rural areas. However, it faces quite a few challenges in areas such as delivery speed, technological integration, tracking systems, and customer service responsiveness when compared to private courier companies. While private firms are perceived to offer speedy and more technologically advanced services, India Post retains to be a loyal customer base due to its reliability, government backing, and wide reach for a lot of people. The study concludes that although India Post holds a steady position in the courier and logistics sector of Goa, modernization, digital transformation, and enhanced customer-centric strategies are essential to strengthen its competitive position. The research provides careful insights that may assist policymakers and postal administrators in developing strategic initiatives to improve and reach operational efficiency and customer satisfaction in an increasingly competitive logistics environment and make a difference towards improvement.