Browsing by Author "KHUSHI PRAVIN PATEL"

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    Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behavior in Salcete
    (DR. LORRAINE. R. GOMES, 2026) KHUSHI PRAVIN PATEL; MERRIFA SILVA; NAITI DAMODAR DHOLU; SALANE VALANKA OLIVEIRA; SEYZEL PINTO
    Sustainable consumption has emerged as an important area of study due to rising environmental concerns, changing lifestyles, and increasing health awareness. The present study titled “Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behaviour in Salcete” examines consumer awareness, attitudes, and consumption patterns related to organic food products in Salcete taluka of Goa. The research primarily aims to analyse the impact of demographic factors on awareness and consumption of organic products, and to evaluate the influence of environmental awareness, health consciousness, cultural influences, and purchase and spending behaviour on consumption frequency. The study is based on primary data collected from 165 respondents using a structured questionnaire designed on a Likert scale. Descriptive statistics, percentage analysis, correlation, and multiple regression techniques were employed for data analysis. The findings reveal a very high level of awareness of organic food products across demographic categories. However, consumption is predominantly occasional rather than regular. Correlation results indicate significant positive relationships between consumption frequency and factors such as health consciousness, environmental awareness, cultural influences, and purchase and spending behaviour. Regression analysis highlights purchase and spending behaviour and cultural influences as the most significant predictors of consumption frequency