Browsing by Author "Lemos, Mildred"

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    Effectiveness of different digital marketing strategies on Goan youth
    (INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY Volume 7 Issue 8 | ISSN: 2349-6002, 2020) Lemos, Mildred
    Digital Marketing encompasses the various strategies designed to help businesses optimize their presence thereby allowing them growth. It involves more than just displaying an advertisement, it uses Internet based advanced tools to research, manage, track and analyse web traffic. This paper studies the effectiveness and the impact of the different Digital Marketing strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Influencer Marketing and E-mail Marketing on the youth in Goa
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    Programming self-efficacy predictors in students of computer applications
    (Gyana, Vol XIV, No. 1 2018-19, 2018) Lemos, Mildred