Browsing by Author "MOHAMMAD UMAR MOMIN"

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    The Effect of Digital Detox On Impulsive Purchasing Behaviour of Customers: A Study
    (ASST. PROF. MS. PARVIN R. KOPPAL, 2026) SHANIA GAYLE FERNANDES; MOHAMMAD UMAR MOMIN; MAZALDO MARK DIAS
    The present study examines the effect of digital detox on the impulsive purchasing behaviour of customers. In today’s digital era, constant exposure to social media, online advertisements, and e-commerce platforms has significantly increased impulsive buying tendencies among consumers. This research aims to understand whether reducing digital exposure through digital detox practices can help individuals control unplanned spending and make more rational financial decisions. The study was conducted using primary data collected through a structured questionnaire administered to 166 respondents in Goa. The research focuses on identifying the reasons for adopting digital detox, analysing changes in online and offline spending behaviour, examining the influence of social media on purchase decisions, and understanding the emotional impact of digital detox on consumers. The findings suggest that digital detox contributes to improved self-control, reduced exposure to marketing triggers, and more mindful consumption habits