Browsing by Author "PEARL DESA"

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    A study of the factors affecting consumer purchasing decisions with respect to online and offline shopping platforms
    (Asst. Prof. Nerissa Da Cruz, 2026) ANETTE MARY FERNANDES; CRESILDA D’COSTA; EUNICIAH FIDELIAH COUTINHO; KASHISH BABUSSO PAGUI; PEARL DESA
    This study dives into the various factors that shape how consumers make their purchasing decisions when it comes to online versus offline shopping. The research draws on primary data gathered from 250 respondents through a structured questionnaire distributed via Google Forms, along with secondary data sourced from journals, websites, and articles to back up the findings. Key factors explored include price, convenience, delivery time, security, and the quality and variety of products. The results indicate that many consumers enjoy using both online and offline shopping platforms, depending on their specific needs and circumstances. Offline shopping is often seen as more secure and reliable, particularly regarding product quality and customer support. Conversely, online shopping is appreciated for its convenience, broader selection of products, and hassle-free return or exchange policies. The study also highlights how demographic factors like income, gender, occupation, and location can influence consumer preferences and buying behavior. In conclusion, the research suggests that both shopping platforms have their unique advantages and drawbacks. Therefore, businesses should consider a blended approach that merges the convenience of online shopping with the trust and experience of offline shopping to enhance customer satisfaction and loyalty.