Browsing by Author "PRANSI SUBHASH DABHADE"

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    A Comparative Analysis of Customer Preferences for Organised and Unorganised Retail Structures in South Goa Region
    (ASST. PROF. ROCHELLE FERNANDES, 2026) NEHA BANU HAVERI; JIYA GOMES; PRANSI SUBHASH DABHADE; SOHIL NADAF; NAYTHAN XAVIER MISTICO COUTINHO
    This paper discusses the results of a study which examines customer preferences between organized and unorganized retail sector in South Goa. The study aims to understand the prominence of the retail industry in India. It also examines the key factors influencing consumer preferences between organized and unorganized retail formats. The data were collected from 174 respondents through an online survey and analyzed the gathered data by using Quantitative statistical method. The findings shows that there is strong preference for organized retail outlets among consumers in south Goa. Overall the study reveal that while organized retail outlets are increasingly preferred due to better infrastructure, transparency ,and customer- centric facilities, unorganized sector still remains important in fulfilling everyday and relationship-based needs of consumers. Hence, both retail sectors coexists in the retail environment, with a noticeable inclination for organized formats.