Browsing by Author "RIZEL TERESA SILVA"

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    CUSTOMER PREFERENCES TOWARDS BLINKIT SERVICES: A CASE STUDY IN SALCETE TALUKA
    (ASST. PROF. NAMRATA HALDANKAR, 2026) BIBI ZARA SHAIKH; DIKSHITA NAIK; RIZEL TERESA SILVA; ROCHELL FERNANDES; SANJANA SHAJI
    This project examines customer behavior, satisfaction, and usage patterns on the Blinkit platform. A survey of 168 respondents revealed that the majority are young adults, predominantly students, and mostly female, with most households belonging to lower income groups. The study highlights that Blinkit’s main strength lies in its fast and reliable delivery, which is highly valued for urgent needs, emergencies, late nights, or unfavorable weather. Convenience, dependable packaging, and smooth operations further enhance user satisfaction, while pricing, promotions, and product variety play a secondary role in influencing customer decisions. The findings indicate that most users are relatively new to the platform, access it weekly, and intend to continue using it, reflecting strong loyalty. However, product availability and inconsistent promotional offers were identified as areas needing improvement. Based on these insights, the study recommends improving inventory management, offering consistent promotions, maintaining competitive pricing, introducing loyalty programs, and expanding marketing to reach older users and promote underutilized product categories. Overall, Blinkit is perceived as a convenient, time-saving service that effectively meets urgent customer needs. Its instant delivery promise remains the key factor driving preference and satisfaction, establishing it as a trusted and essential platform for modern consumers.