Browsing by Author "ROHAN KUMAR MANDAL"

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    A Study of the Consumer Preferences Towards Organic Products In Goa
    (ASST. PROF. ARCHANA SHETAPPA MALANAR, 2026) KASHISH RAJESH ARYA; PIO PACHECO; ROHAN KUMAR MANDAL; ASMA SHAIKH; CAVILTON FURTADO
    The study was initiated to understand consumers behavior awareness among the people, attitudes and purchasing behavior toward organic products. Organic products have gained significant attention. The study on organic products was conducted using a descriptive research design to understand consumer awareness, preferences and attitudes toward organic products. Primary data was collected through a Google Form online survey and responses were gathered from 150 participants. The study found that most respondents are aware of organic products mainly through social media platforms online advertisements play a major role in spreading awareness Apart from social media word of mouth also acts as an important source of information. Friends, family members, and relatives influence purchasing decisions by sharing their personal experiences with organic products. It was also observed that the primary motivation behind purchasing organic products is health consciousness Many respondents believe that organic products are safer, more natural, and free from harmful chemicals.