Browsing by Author "STANDLEY MENEZES"

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    Analytical Study of Stock Market and Investors Awareness in South Goa
    (ASST. PROF. SIDDHI S. PAGI, 2026) NAVITA C. ALLOLI; RAJ S. VERNEKAR; SAILEE D. BANDODKAR; SANKARSH S. PEDNEKAR; STANDLEY MENEZES
    The stock market plays important role of converting savings into productive investments, yet investor awareness remains uneven in different regions of India. This study focuses on South Goa, examining the level of knowledge, attitudes, and practices of local investors toward stock market participation. Using a structured questionnaire, the research explores demographic factors such as educational qualification, occupation, and income level, alongside behavioural aspects like investment frequency, preferred options, risk perception, and sources of financial knowledge. The findings highlight that while a segment of investors is motivated by high returns and capital appreciation, many continue to rely on traditional avenues such as fixed deposits and gold due to limited awareness and fear of loss. Technological platforms and social media have emerged as important channels for learning and trading, yet gaps in financial literacy persist. The study emphasizes the need for targeted investor education programs, inclusion of financial literacy in academic curricula, and community-based awareness initiatives to strengthen participation in the stock market.