Tourists’ Expectations and Satisfaction towards Ecotourism in Goa: An Empirical Study
| dc.contributor.author | Costa, Juao | |
| dc.date.accessioned | 2025-04-05T07:00:21Z | |
| dc.date.available | 2025-04-05T07:00:21Z | |
| dc.date.issued | 2021 | |
| dc.description.abstract | Goa is famous for its sun and sand and is also blessed with natural beauty along with various heritage sites, churches and temples. Goa is marketed worldwide as a beach tourism destination, which reached its optimum level. Therefore, there is a need to promote other avenues of tourism. The current study focuses on ecotourism in Goa. For the growth of a specific tourist destination through strategic planning, it is necessary to understand the nature of tourist contentment and discontent. This research is necessary as it will provide a clear image of satisfaction and unhappiness with certain facilities. Gap analysis is used to examine the gap between tourists’ expectations before visiting and satisfaction level after the visit at various ecotourism sites with reference to the various ecotourism services available. A negative gap was found with respect to all the 29 variables used to measure tourists’ satisfaction with the ecotourism services. The ecotourism services available in Goa need proper attention, so that Goa can be promoted as a world class tourism destination. There is a need for destination planners to undertake measures for improving and maintaining appropriate ecotourism services in Goa | |
| dc.identifier.uri | http://rcca.ndl.gov.in/handle/123456789/165 | |
| dc.title | Tourists’ Expectations and Satisfaction towards Ecotourism in Goa: An Empirical Study |