Impact of service quality on the quality of life of yoga tourists: a moderated mediation analysis
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Date
2025
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Tourism Recreation Research
Abstract
Yoga retreats are programmes designed to give participants an immersive experience in yoga and related wellness practices like meditation, pranayama (breathing exercises), and workshops on healthy living. The study investigates the interrelationships between service quality at yoga retreats, the perceived experiences and benefits of yoga tourists, and their quality of life. The research also examines how the experiences and benefits of yoga tourists differ across age and gender. The study utilises structural equation modelling for data analysis. Purposive sampling was used to collect data from yoga tourists. The findings show that the quality of services provided at a yoga retreat, the experience and the benefits they perceive impact the positive feelings of yoga tourists about their lives. The study also found that gender and age influence the effect of service quality, experiences, and benefits on their quality of life. Specifically, women over 45 experience a stronger link between the quality of services and positive outcomes leading to life satisfaction. The results could help marketers develop strategies for segmenting and targeting wellness tourists. Yoga retreats should focus on improving service quality and customising experiences that meet the needs of different genders and age groups.
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Sardesai, S. J., & Gore, S. (2025). Impact of service quality on the quality of life of yoga tourists: a moderated mediation analysis. Tourism Recreation Research, 1-14.