Effectiveness of different digital marketing strategies on Goan youth

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dc.contributor.authorLemos, Mildred
dc.date.accessioned2025-08-03T12:47:58Z
dc.date.available2025-08-03T12:47:58Z
dc.date.issued2020
dc.description.abstractDigital Marketing encompasses the various strategies designed to help businesses optimize their presence thereby allowing them growth. It involves more than just displaying an advertisement, it uses Internet based advanced tools to research, manage, track and analyse web traffic. This paper studies the effectiveness and the impact of the different Digital Marketing strategies like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Influencer Marketing and E-mail Marketing on the youth in Goa
dc.identifier.urihttp://rcca.ndl.gov.in/handle/123456789/389
dc.language.isoen
dc.publisherINTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH IN TECHNOLOGY Volume 7 Issue 8 | ISSN: 2349-6002
dc.titleEffectiveness of different digital marketing strategies on Goan youth
dc.typeArticle
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