Food Trucks and Carts: Shaping Goa's Tourism Landscape

dc.contributor.authorGore, Surabhi
dc.date.accessioned2025-09-22T07:16:45Z
dc.date.available2025-09-22T07:16:45Z
dc.date.issued2024
dc.description.abstractThe case “Food Trucks and Carts of Goa” delves into the street food landscape of Goa, India, a region pulsating with a history, a vibrant culture, and a thriving tourism industry. Goan cuisine, a unique fusion of local Indian flavors and global culinary elements, is a testament to the various cultural influences and historical legacies, most prominently the Portuguese, that have shaped the landscape of Goa. Using primary interview excerpts from the food truck vendors and Google reviews on the food trucks and carts, this field case examines the role of food trucks and carts in preserving these traditional dishes while adapting to the evolving preferences of locals and tourists. It allows the students to deliberate on destination foodscape by assessing the business model of food trucks and carts, dealing with challenges, and evaluating their potential as viable and sustainable tourism products. Despite the current stance of the local government and destination management organizations (DMOs) that these culinary ventures are not yet viable tourism products, the case raises the question of their untapped potential. It also advocates for a reassessment of the role of food carts and trucks in shaping a unique and enriching culinary experience for tourists, which could have a profound impact on the region’s socio-cultural, economic, and environmental landscape. The inherent allure of mobile food trucks and carts and their strategic utilization could foster a deeper connection between visitors and the local culinary heritage, enhancing the overall tourism experience.
dc.identifier.citationGore, S., & Sardesai, S. (2024). Food Trucks and Carts: Shaping Goa’s Tourism Landscape. In Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific: With Cartoon Illustrations (pp. 195-216). Singapore: Springer Nature Singapore.
dc.identifier.urihttp://rcca.ndl.gov.in/handle/123456789/521
dc.publisherSpringer Nature Singapore: Teaching Case Studies for Tourism and Hospitality in Asia and The Pacific: With Cartoon Illustrations (pp. 195-216).
dc.titleFood Trucks and Carts: Shaping Goa's Tourism Landscape
dc.typeBook chapter
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