Impact of consumer behaviour and core competency on brand attributes with respect to marketing mix
dc.contributor.author | Colaco, Vembly | |
dc.date.accessioned | 2025-08-21T05:16:38Z | |
dc.date.available | 2025-08-21T05:16:38Z | |
dc.date.issued | 2023 | |
dc.identifier.uri | http://rcca.ndl.gov.in/handle/123456789/517 | |
dc.language.iso | en | |
dc.publisher | South Indian Journal of Social Science | |
dc.title | Impact of consumer behaviour and core competency on brand attributes with respect to marketing mix | |
dc.type | Article |