Advertisements Through Student’s Point of View: A Study of Goan (India) Students
| dc.contributor.author | Costa, Juao | |
| dc.date.accessioned | 2025-03-03T04:36:57Z | |
| dc.date.available | 2025-03-03T04:36:57Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitude, and buying behavior. They spend lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers to behave the way they do. The advertiser’s goal is to get enough relevant market data to develop accurate profile of buyers and to find the common group for communications. The main objective of the study was to understand the views of Goan students on advertisements. More than 2000 students across Goa from different classes were surveyed to collect the data. It was noticed that in general the views of the students towards advertisements is positive. | |
| dc.identifier.issn | 2277-7881 | |
| dc.identifier.uri | http://rcca.ndl.gov.in/handle/123456789/90 | |
| dc.language.iso | en | |
| dc.title | Advertisements Through Student’s Point of View: A Study of Goan (India) Students | |
| dc.type | Article |