Consumer purchase preferences with AI powered tools on e-commerce platform: A study in salcete taluka
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Date
2026
Journal Title
Journal ISSN
Volume Title
Publisher
Asst Prof . Ivy simoes
Abstract
The study explores Consumer Purchase Preferences with AI powered tools on E-commerce
platforms: A study in Salcete taluka. The aim of the study is to analyse how AI-powered
tools on e-commerce platforms influence consumer purchase preferences in Salcete taluka.
The study was conducted on 120 respondents that involves consumers from 18 years of age
to 60 years and above. The sampling method used was a survey of 12 questions highlighting
four objectives to evaluate the customers knowledge about ai and to identify the reasons why
customers choose e-commerce rather than physical buying. The findings suggested that ai is
widely used in e-commerce platforms and help customers to navigate through e commerce
platforms thus shaping their purchase patterns. The findings also stress that product
recommendations play a major role in their purchase patterns and e commerce platforms
gives more options and choice and is easy to refund and return the unliked or unwanted
purchase.