2020-2021

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http://rcca.ndl.gov.in/handle/123456789/81

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Browsing 2020-2021 by Author "Gore, Surabhi"

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    Assessment of technology strategies for sustainable tourism planning
    (2020) Gore, Surabhi
    Purpose An essential requirement for tourism planning and policymaking is to review past strategies. The development of future roadmaps depends on a robust strategy validation process. The research analyses the technology strategies in Goa from 1962–2017 and highlights the impact of technology on tourism in Goa. Design/methodology/approach The paper presents a unique methodology that integrates tourism area life cycle (TALC) and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. Findings The findings show that most technological advancements have taken place during the period 1989–2008. Both deliberate and emergent strategies were identified. Development of technology altered the type of tourism practiced in Goa. The use of internet facilitated the growth of tourism. Research limitations/implications This study clarifies the styles of public planning for tourism. It provides the foundation for strategic planning process. Practical implications Effective and efficient use of policy through technology road mapping can aid in co-creating a sustainable tourism destination for the future. Social implications The strategic evaluation framework can be used in any tourism destinations to identify past strategies and assess its impact on the future. Originality/value The paper presents a unique methodology that integrates TALC and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. The research proposes a strategic evaluation process that recognizes past strategies to validate the strategic analysis process.
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    Empirically Mapping the Evolutionary Phases of Tourism Area Life Cycle (TALC): The Case of Goa, India
    (2021) Gore, Surabhi
    This paper aims to simulate the stages of the Tourism Area Life Cycle (TALC) in Goa, India, based on the number of tourist arrivals and tests whether the stages correspond with the stages of TALC as predicted in the theory. The graphs are plotted for total, foreign, and domestic tourists from 1962-2018. A compliance assessment of the indicators with the TALC stages is also done to ascertain the extent of development. The leading indicators of the exploration, stagnation, and decline stages are identified. The lagging indicator shows sluggish tourism planning initiatives. It is observed that the TALC differs for domestic and foreign tourists' arrivals. The study provides an important historical perspective on the pattern of growth of tourism in Goa. The pattern can further be employed as a basis to guide the process of strategy formulation.