2021-2022

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Browsing 2021-2022 by Author "Costa, Juao"

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    Should the Maharajah be Dethroned? A Case Study of Air India
    (2021) Costa, Juao
    Air India, like any other public sector undertaking/government company, is incurring losses and trapped under the heavy burden of debt. The taxpayers’ money is being utilized to keep the sinking Maharajah on a ventilator. The first attempt to sell 76% stake in Air India failed miserably due to several reasons as identified by the transaction advisor of the Government of India. The reasons are Government of India’s 24% ownership and equivalent rights, heavy debt around INR 38,000 crores, fluctuations in macro environment, no individual bidding, consistent losses, and buyers not being able to form a cartel within the given time period. Why is that such a big ship is drowning today ? Is it overburdened with the losses and loans? Why is it unable to introduce some revival strategy ? What are the reasons responsible for its failure? Disinvestment should be the last option, especially for a rich entity and a national carrier like Air India. However, the government is in a hurry to exercise its last option, which is to sell it. The government has now made a second attempt to modify and sell it under promising conditions. The main objective of this case study was to discuss the current situation of Air India and examine the best option available for it, including reverting the decision to sell. The case provided pointers concerning all the options available for the airline.
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    Tourists’ Expectations and Satisfaction towards Ecotourism in Goa: An Empirical Study
    (2021) Costa, Juao
    Goa is famous for its sun and sand and is also blessed with natural beauty along with various heritage sites, churches and temples. Goa is marketed worldwide as a beach tourism destination, which reached its optimum level. Therefore, there is a need to promote other avenues of tourism. The current study focuses on ecotourism in Goa. For the growth of a specific tourist destination through strategic planning, it is necessary to understand the nature of tourist contentment and discontent. This research is necessary as it will provide a clear image of satisfaction and unhappiness with certain facilities. Gap analysis is used to examine the gap between tourists’ expectations before visiting and satisfaction level after the visit at various ecotourism sites with reference to the various ecotourism services available. A negative gap was found with respect to all the 29 variables used to measure tourists’ satisfaction with the ecotourism services. The ecotourism services available in Goa need proper attention, so that Goa can be promoted as a world class tourism destination. There is a need for destination planners to undertake measures for improving and maintaining appropriate ecotourism services in Goa