Faculty Publications

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    A Case Study of the Economic Impact of Mining in Goa: Perceptions of the Reserved and General Population of a Mining Dependent Locality
    (International Journal of Research in Social Sciences 2016 vol 6, 2016) Falleiro, Savio
    Mining has been an important industry in Goa for years. Operations of the industry were suspended due to orders of the Hon. Supreme Court of India. Much has been documented on the positive and negative effects of mining-the same often done by extreme pro and anti mining activists. The present paper is based on a field-based study involving households of a locality substantially dependent on mining being in close proximity to mining centres. Considering that the locality has a large number of people from ‘reserved’ backgrounds, the paper attempts to find if there was any significant association between the economic issues related to mining and the SC/ST, OBC and General backgrounds of the residents. The study which makes use of chi-square analysis, lists very significant findings, including those concerning the ‘reserved’ sections of population, and involving issues related to net economic effect of mining, health problems, government assistance for SC/ST and OBC sections etc.
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    A gender based study of spirit of nationality among undergraduate students in South Goa
    (Gyana, Vol XII, No. 1 2016-17, 2016) Marchon, Tanya
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    A Study on the Attitude of Goan (India) Students towards Advertising
    (Saudi Journal of Business and Management Studies Vol-1, Iss-3(Aug-Oct, 2016):127-135, 2016-10) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample ‘t’ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V.
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    ADVERTISEMENTS THROUGH STUDENT’S POINT OF VIEW: A STUDY OF GOAN (INDIA) STUDENTS
    (INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH VOLUME 5, ISSUE 10(4), OCTOBER 2016, 2016-10) Costa, Juao
    Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitude, and buying behavior. They spend lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers to behave the way they do. The advertiser’s goal is to get enough relevant market data to develop accurate profile of buyers and to find the common group for communications. The main objective of the study was to understand the views of Goan students on advertisements. More than 2000 students across Goa from different classes were surveyed to collect the data. It was noticed that in general the views of the students towards advertisements is positive.
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    Advertising: Two Sides of the Same Coin – Experiential Reactions to T.V. Advertisements at Different Levels
    (EUROPEAN ACADEMIC RESEARCH Vol. IV, Issue 4/ July 2016, 2016-07) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample „t‟ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V
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    An analysis of e shopping behaviour in South Goa
    (GALAXY LINK VOLUME - VI - ISSUE - I -NOVEMBER-APRIL. 2OI7-I 8, 2017) D’Souza, Charmaine
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    Analysis of StakeHolder Collaboration for a Religious and Tourism Event
    (Journal of Shivaji University (Humanities and Social Sciences) Volume No – 47, 2018) Gore, Surabhi
    The paper attempts to study stakeholder collaboration for organizing a religious / tourism mega event in Goa. Stakeholders for the event are from multidisciplinary areas and for this reason their collaboration merits an investigation. The study identifies the important stakeholders, their roles and their impact on the event. The study also analyses the types of collaborations they form. The data is obtained by personally interviewing the stakeholders through a structured questionnaire, observation and secondary data search on articles from the local dailies.The results show that there are short term intra sector collaborations between public sector bodies and private sector bodies. But, there are no inter-sector i.e. public and private sector collaborations.
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    Assesment of gap between service quality expectatio and perception: A study of Goan personal grooming industry
    (Journal of Marketing Vistas Volume 6, No 1, January-June 2016, 2016) Pacheco, Zamila
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    Caregiving During Illness: Additional Economic Burden on Households
    (International journal of advanced research 4(12), 939-945, 2016-12) Falleiro, Savio
    No man is free from health related issues. While some episodes of sickness are trivial, others are major – those requiring elaborate treatment and care, with most necessitating the services of a caregiver. The present paper which draws on the findings of a field based study involving HIV/AIDS households highlights the role of a caregiver during illness episodes of a HIV infected member. Additionally, besides outlining the nature of economic loss entailed on account of caregiving, it brings out findings like how care receiving is a luxury for some, how women could be more adversely affected, and how minors and senior citizens are forced into caregiving. Based on its findings the paper concludes by listing a few suggestions related to caregiving and employment
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    Cultural homogenization to cultural pluralism – A note on Goan Identity
    (Gyana, Vol XIII, No. 1 2017-18, 2017) Botelho, Afonso
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    Customer ice cream brand preference in South Goa
    (2017) D’Souza, Charmaine; Fernandes, Dency
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    Customer ranking of ayurvedic brands in South Goa
    (AJANTA VOLUME - VII. ISSUE - II - APRIL-JUNE-2OI8, 2017) D’Souza, Charmaine
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    Distance Antimagic Labeling of the Join & Corona Product of two Graphs
    (AKCE International Journal of Graphs and Combinatorics, 2017) Godinho, Aloysius
    Let G be a graph of order n. Let f∶ V (G)→{1, 2,..., n} be a bijection. The weight wf (v) of a vertex with respect to f is defined by wf (v)=∑ x∈ N (v) f (x). The labeling f is said to be distance antimagic if wf (u)≠ wf (v) for every pair of vertices u, v∈ V (G). If the graph G admits such a labeling then G is said to be a distance antimagic graph. In this paper we prove that Pm+ Pn, Pm+ Cn, Pm+ Wn and Cm+ Wn are distance antimagic. We have also proved that if G and H are distance antimagic graphs satisfying certain conditions, then G+ H is distance antimagic and if G is magic and H is arbirarily distance antimagic then G○ H is distance antimagic.
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    Distance antimagic labeling of the ladder graph
    (Electronic Notes in Discrete Mathematics 63 (2017) 317–322, 2017) Godinho, Aloysius
    Let G be a graph of order n. Let f : V (G) −→ {1, 2,...,n} be a bijection. The weight wf (v) of a vertex with respect to f is defined by wf (v) = x∈N(v) f(x). The labeling f is said to be distance antimagic if wf (u) = wf (v) for every pair of vertices u, v ∈ V (G). If the graph G admits such a labeling then G is said to be a distance antimagic graph. In this paper we investigate the existence of distance antimagic labeling in the ladder graph Ln ∼= P2Pn.
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    Economics of Yoga: Multi-Level Healthy Gains
    (Asian Journal of Research in Social Sciences and Humanities Year : 2016, Volume : 6, Issue : 7, 2016-07) Falleiro, Savio
    Yoga has invariably been looked at as a healthy practice. While there is much literature available on the benefits of yoga in terms of health and wellness, the present article is an attempt to find the economic gains of yoga. The same are brought out in three parts: (i) in the context of ‘self’, i.e. in terms of curative and preventative benefits for a yoga practicing individual; (ii) in terms of benefits to the ‘workplace and/or organization’ promoting yoga, and (iii) in terms of commercial opportunities, i.e. benefits gained by serving yoga to ‘others’. The article concludes with suggestions for the healthy development of yoga.
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    Euthanasia: a legal dimention in India
    (International Journal of Legal Research Volume 3 | Issue 3, 2017) Kamat, Sonia
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