Consumer Preferences for Online Food Delivery Apps in Goa

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dc.contributor.authorRENISHA ALEMAO
dc.contributor.authorSAMUEL MATEUS MENEZES
dc.contributor.authorEMILY MARIA COLACO
dc.contributor.authorFLAVIA FERNANDES
dc.contributor.authorJERUSHA GOMES
dc.date.accessioned2026-05-06T06:44:38Z
dc.date.available2026-05-06T06:44:38Z
dc.date.issued2026
dc.description.abstractThis T.Y. B. Com project examines the consumer’s preferences for online food delivery apps in the state of Goa, with a focus on factors influencing app choice, the most preferred platform, and the extent of consumer satisfaction. The study adopts a quantitative, descriptive, cross-sectional survey design and analyses 276 valid responses, which were collected through a convenience sampling method. Findings show that usage of these Apps is strongest among younger and educated respondents, with Zomato emerging as the most preferred platform, followed by Swiggy. Most respondents do use food delivery apps occasionally rather than daily. App preference was found to be driven mainly by better offers, faster delivery, and wider restaurant choice, while food selection is shaped primarily by taste and flavour, followed by variety. Overall satisfaction is moderately positive, with many respondents reporting satisfaction and a large neutral segment. Customer support responsiveness plays an important role in trust, while delivery charges remain a major concern. Social media, especially Instagram, significantly influences consumer preference, and responses indicate promising potential for a Goa-only local food delivery app.
dc.identifier.urihttp://rcca.ndl.gov.in/handle/123456789/578
dc.language.isoen
dc.publisherASST. PROF. MOSES PRAKASH FERNANDES
dc.titleConsumer Preferences for Online Food Delivery Apps in Goa
dc.typeOther
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