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Item STUDY OF CONSUMER AWARENESS TOWARDS VARIOUS BRANDS OF PERFUME(Asst. Prof Dina Fernandes, 2026) Celia Oliveria; Rifa Haveri; Rohan Mahale; Sam Lysender Cardozo; Swinton DsilvaThis study was initiated to examine consumer preferences and buying behaviour towards different perfume brands in Goa, with a focus on understanding the key factors influencing purchase decisions. The research aims to analyze how elements such as price, fragrance type, brand image, packaging, and promotional sources affect consumer choice and brand loyalty, particularly among Gen Z and Millennial consumers. A descriptive research design was adopted for the study. Primary data was collected from 114 respondents through a structured online questionnaire using convenience sampling. Secondary data was gathered from journals, research articles, and other reliable sources to support the analysis. The collected data was organized and analyzed using simple percentage methods, and findings were presented through tables and charts. The results indicate high overall consumer satisfaction, with a majority preferring mid-range priced perfumes and long-lasting formats such as Eau de Parfum. Floral and fresh fragrances were most preferred. Although many consumers expressed satisfaction and willingness to repurchase, a high rate of brand switching was observed, suggesting exploratory buying behaviour. The study concludes that while satisfaction levels are strong, brands must focus on quality, digital marketing, and innovation to enhance long-term loyalty.Item A Study of Artificial Intelligence In E-commerce(Asst Prof. Dina Venisha Fernandes, 2026) FATIMA EIN; AYUSHKA PEIXOTO; VAIJAYANTI KESAREKAR; MOHAMMED RIHAAN KHAN; ASHMITA VIGNARTH MULAYThis study examines how Artificial Intelligence (AI) is reshaping the e-commerce sector and influencing the way people shop online. In the modern digital environment, AI is no longer just an advanced technology but a practical tool that supports personalized shopping, quick customer service, secure transactions, and smarter business decisions. Online platforms use AI to recommend products, answer customer queries through chatbots, predict demand, and detect fraudulent activities, making the overall shopping experience smoother and more convenient. The research combines primary and secondary data to understand customer awareness and satisfaction regarding AI features in e-commerce. A survey conducted among 150 respondents shows that most users recognize the presence of AI in online platforms and believe it saves time and improves convenience. However, many respondents express neutral opinions about the accuracy of recommendations and data security, suggesting that there is still room for improvement in building stronger trust. Although AI provides benefits such as operational efficiency, personalization, and increased sales, challenges like privacy concerns, high costs, and technical limitations remain significant. The study concludes that AI will continue to play a vital role in the future growth of e-commerce, provided businesses focus on transparency, security, and customer trust.Item A study of the factors affecting consumer purchasing decisions with respect to online and offline shopping platforms(Asst. Prof. Nerissa Da Cruz, 2026) ANETTE MARY FERNANDES; CRESILDA D’COSTA; EUNICIAH FIDELIAH COUTINHO; KASHISH BABUSSO PAGUI; PEARL DESAThis study dives into the various factors that shape how consumers make their purchasing decisions when it comes to online versus offline shopping. The research draws on primary data gathered from 250 respondents through a structured questionnaire distributed via Google Forms, along with secondary data sourced from journals, websites, and articles to back up the findings. Key factors explored include price, convenience, delivery time, security, and the quality and variety of products. The results indicate that many consumers enjoy using both online and offline shopping platforms, depending on their specific needs and circumstances. Offline shopping is often seen as more secure and reliable, particularly regarding product quality and customer support. Conversely, online shopping is appreciated for its convenience, broader selection of products, and hassle-free return or exchange policies. The study also highlights how demographic factors like income, gender, occupation, and location can influence consumer preferences and buying behavior. In conclusion, the research suggests that both shopping platforms have their unique advantages and drawbacks. Therefore, businesses should consider a blended approach that merges the convenience of online shopping with the trust and experience of offline shopping to enhance customer satisfaction and loyalty.Item Playtime to Progress: Parental Toy Purchasing Decisions in South-Goa(ASST. PROF. DR. ZAMILA ELISIA PACHECO, 2026) Vina Manjeshwar Gouli; Walusha Nysa Menezes; Brenson Velencio Gonsalves; Felida Clima Rodrigues; Leticia VazThis study aimed to examine the factors influencing parents’ toy purchasing decisions, the impact of demographic characteristics on these choices, and the challenges faced while buying toys. Since toys play a vital role in children’s growth and learning, understanding parents’ priorities and concerns is important. Primary data was collected through a structured questionnaire administered to parents. The data were analyzed using statistical tools such as mean score ranking, chi-square tests, and Pareto analysis. The findings reveal that parents prioritize toys that promote learning, creativity, and skill development, followed by safety and affordability. Age and occupation were found to have a stronger influence on purchasing decisions, while gender, income, and education had relatively less impact. Common challenges included misleading advertisements, poor product quality, and platform or seller issues. Overall, parents view toys as developmental tools and prefer safe, educational, and reliable options.Item “Home away from home”: Airbnb v/s Traditional Guest Houses(ASST. PROF. DR. ZAMILA ELISIA PACHECO, 2026) ABHIJEET UMESH RATHOD; AMAY DEEP; AMISHA BABURAO JUVATKAR; RICHA RAJESH SHETKAR; SALOME SOUZAThis research project, named "Home Away from Home: Airbnb v/s Traditional Guest Houses," offers a comparative study of the contemporary alternative accommodation option and the traditional hospitality industry in the tourist capital of Goa. As the travel industry continues to grow, it is imperative to understand the ever-changing demands of the traveling community. The main aim of this research is to explore and analyze the unique factors that contribute to a traveler's decision to choose either an Airbnb or a traditional guest house. The research study centers on a number of key factors, such as the cost structure, the range of amenities, geographical location, the effects of online peer reviews, cultural authenticity, and the responsiveness of the hosts. To ensure a comprehensive result, a mixed-methods research approach was adopted. The primary data was carefully collected from a sample of 144 respondents using a structured questionnaire, which was then combined with qualitative information from recent research articles and secondary sources from the industry. The results of the research study clearly show a marked difference in the preferences of the consumers, where the key drivers for Airbnb are amenities and online reviews, and for traditional guest houses, strategic location and proximity remains the factors for those opting for traditional guest houses. The study concludes that although market trends favor personalization, the final choice depends on each traveler’s needs and expectations.Item Analytical Study of Stock Market and Investors Awareness in South Goa(ASST. PROF. SIDDHI S. PAGI, 2026) NAVITA C. ALLOLI; RAJ S. VERNEKAR; SAILEE D. BANDODKAR; SANKARSH S. PEDNEKAR; STANDLEY MENEZESThe stock market plays important role of converting savings into productive investments, yet investor awareness remains uneven in different regions of India. This study focuses on South Goa, examining the level of knowledge, attitudes, and practices of local investors toward stock market participation. Using a structured questionnaire, the research explores demographic factors such as educational qualification, occupation, and income level, alongside behavioural aspects like investment frequency, preferred options, risk perception, and sources of financial knowledge. The findings highlight that while a segment of investors is motivated by high returns and capital appreciation, many continue to rely on traditional avenues such as fixed deposits and gold due to limited awareness and fear of loss. Technological platforms and social media have emerged as important channels for learning and trading, yet gaps in financial literacy persist. The study emphasizes the need for targeted investor education programs, inclusion of financial literacy in academic curricula, and community-based awareness initiatives to strengthen participation in the stock market.Item Impact of Cultural Tourism on Rural Communities in Goa(ASST. PROF. SIDDHI S. PAGI, 2026) SUHANI SUJIT FAL DESSAI; VAISHNAVI RAJESH HALGEKAR; AMBERLY SKYLA FERNANDES; ASMA MUJAWAR; SANIYA SALEEM HIREBIDRYThis study looks at how rural communities in South Goa view the impact of cultural tourism on their livelihoods, traditions, and local development. Using a structured questionnaire, the research examines job status, income levels, and how often tourists visit for cultural events. It also studies whether tourism has brought in more visitors, what attractions draw tourists, and the overall growth of cultural tourism in these areas. The study emphasises community views on government programs, job opportunities, and benefits to sectors like handicrafts, homestays, transport, and food services. It assesses changes in family income, local involvement, and the sustainability of jobs created by tourism. Besides economic factors, the research looks at social and cultural effects. This includes tourists' interest in local art, the revival of traditional practices, the popularity of festivals, and the involvement of younger generations. Infrastructure improvements, rising living costs, and environmental issues are also taken into account. The findings show both positive results, such as preserving heritage, empowering communities, and diversifying the economy, as well as challenges like commercialisation, overcrowding, and uneven benefit distribution. Overall, the study highlights the need for sustainable, community-focused cultural tourism in Goa. It stresses the importance of stronger government support, better infrastructure, and cultural awareness programs to ensure long-term benefits for rural communities.Item Influence of credit cards on consumer buying behaviour(ASST. PROF. SHELLEY MENDES, 2026) Influence of credit cards on consumer buying behaviour; DISHA SARVESH VERLEKAR; DOLIDA GOMINDES; HAYREL FERNANDES; ISHA SIMOESThe present study examines impulsive buying behaviour among credit cardholders and analyses the influence of financial literacy and awareness of credit card terms and conditions on consumer spending patterns. The research was conducted in select villages of South Goa, including Betul, Velim, Margao, Navelim and Sao Jose de Areal, during November and December 2025. Primary data was collected through a structured questionnaire administered both online and in printed form, yielding 103 responses, of which 68 were credit card users. Secondary data from journals and websites supported the literature review. The findings indicate moderate credit card adoption, with most users owning a single card and using it primarily for online shopping, bill payments, and emergencies. Although usage frequency is generally low, discounts and cashback offer significantly influence spending and may trigger impulsive purchases. While a section of users exceed their monthly budgets and experience post-purchase regret, overall compulsive buying behaviour is not dominant. The study further reveals a relatively high level of financial literacy and responsible credit management among respondents, reflecting awareness and disciplined usage of credit cards.Item A Study on the Use of Artificial Intelligence Tools by College Students(ASST. PROF. SHELLEY MENDES, 2026) WAYDEN WAYNE VAZ; ARYAN HAYMISH GRACIAS; GOUSIYABANU NOORAHMED KHANSABNAVAR; JAITUNBI ISMAIL MULLA; JESLEAH VALANKA FERNANDESThe rapid development of Artificial Intelligence (AI) has significantly influenced the learning environment in higher education. The study examines the level of awareness, usage patterns, purposes, benefits, challenges, and ethical concerns related to AI tools among college students. The research was conducted based on primary data collected from a sample of 202 students of Rosary College of Commerce and Arts, Navelim, Goa, through a structured questionnaire using Google Forms. Convenience sampling and percentage analysis were used for data interpretation. The findings reveal that most students are highly familiar with AI tools, with ChatGPT being the most widely used platform. AI tools are mainly utilized for writing assignments, conducting research, preparing for examinations, and generating ideas. A majority of respondents believe that AI improves academic performance, enhances learning engagement, and reduces workload stress. However, the study also highlights major concerns such as overdependence on AI, reduced critical thinking, inaccurate information, and ethical issues including plagiarism and academic dishonesty. Despite these challenges, students generally view AI as a valuable learning support system when used responsibly. The study emphasizes the need for proper guidance, awareness programs, and institutional policies to promote ethical and balanced use of AI in academics. Overall, the research concludes that AI can positively contribute to students’ learning experiences if integrated thoughtfully and used with academic integrity.Item A study on customer satisfaction of airline services in south goa(ASST. PROF. SEEMA K. BHENDE, 2026) SHANIA ALIVA RODRIGUES; ANDREA CAROL COUTINHO; FENWICK JOY FERNANDES; NIKITA ISHWAR DEVGEKAR; PRIYA RAMPRAKASH KANAUJIYAThe study on customer satisfaction towards airline services in South Goa was initiated to understand how passengers evaluate airline service quality in an increasingly competitive aviation industry. With growing travel options and rising customer expectations, airlines must identify the factors that influence passenger satisfaction, loyalty, and airline selection. The research specifically aimed to examine the role of in-flight services, service quality, staff behaviour, communication, and pricing in shaping passenger experience. A descriptive research design with a quantitative approach was adopted for the study. Primary data was collected through a structured online questionnaire from 308 passengers travelling to and from South Goa. Convenience sampling was used, and the collected data was analysed using statistical tools such as percentages, mean, correlation, and linear regression. The findings revealed that ticket price, service quality, and comfort are major factors influencing airline choice. In-flight services particularly seat comfort, cabin crew service, safety measures, and entertainment were found to significantly enhance passenger satisfaction. The study also identified a strong positive relationship between customer satisfaction and loyalty. Additionally, staff behaviour and communication had a significant impact on overall passenger experience. Overall, the study highlights that improving service quality and human interaction is essential for enhancing passenger satisfaction and loyalty.Item A Study on Perception Among Youth on Work from Home VS Traditional Office Setup in South Goa.(ASST. PROF. SEEMA BHENDE, 2026) SAVIO FERNANDES; AKANKSHA R. KERKAR; AVISSA D’SOUZA; ETHANEE FERNANDES; SANDYA SHIVAJI BHATAKANDEThe present study titled “A Study on Perception Among Youth on Work from Home VS Traditional Office Setup in South Goa” examines the evolving preferences of young individuals toward different work arrangements. With the rapid transformation of workplace structures and increasing adoption of flexible work models, understanding youth perception has become essential for organizations and policymakers. The study aims to analyse the preference of youth in South Goa between Work From Home and Traditional Office setups and to examine whether socio-demographic factors influence their choices. The research is descriptive in nature and is based on primary data collected through a structured questionnaire from 222 respondents in South Goa. Secondary data from books, journals, and academic sources were also used to support the theoretical framework. The collected data were analysed using percentage analysis and the chi-square test to determine the association between socio-demographic variables and work setup preference. The findings reveal that employment status has a significant association with work setup preference, whereas age, gender, and monthly income do not show a significant relationship. The study concludes that youth in South Goa generally prefer flexible and balanced work arrangements, highlighting the growing importance of adaptable workplace policies.Item Factors Influencing Consumer Perception of Branded and Non-Branded Apparel: A Comparative Study Between Gen X And Gen Z(2026) ANAIZA NAVE NIASSO; BIYANKA SILVA; CIA MASCARENHAS; TRICIA VAZ; VALENCY RODRIGUESThis study aims to understand the factors that influence consumer perception of branded and non-branded apparel and to compare the differences in perceptions between Generation X and Generation Z consumers. The research was carried out using a survey method, where primary data was collected from 219 respondents through a structured questionnaire. The responses were recorded using a five-point Likert scale (Strongly Agree to Strongly Disagree) and analysed using mean perception scores to summarise the level of agreement within the cohorts. The findings reveal that factors such as quality, price, brand image, social influence, and income significantly shape consumer perception. The study concludes that Gen X consumers tend to prefer branded apparel for durability, trust, and long-term value, while Gen Z consumers are more influenced by trends, affordability, and social media, often choosing both branded and non-branded apparel based on style and priceItem Exploring the Barriers to Adoption of Sustainable Fashion: Age and Income Based Consumer Study(ASST. PROF. MARIA SANCHA PEREIRA, 2026) SHANIA LOYOLA D’SOUZA; TASMIYA KHAN PATHAN; CLEZA ANCIA PEREIRA; JESSICA BARRETO; JYOTI VISHNU MUNDAVAREThis study examines the barriers to the adoption of sustainable fashion among individuals in South Goa. The primary data were collected through a structured questionnaire from 221 respondents selected using convenience cum purposive sampling. The study examines variations in barriers across two age groups (18–40 years and 41–60 years) and two monthly income groups (below Rs 50,000 and Rs 50,000 and above). The responses were recorded using a five-point Likert scale (Strongly Agree to Strongly Disagree) and analysed using descriptive statistics such as mean perception scores and standard deviations to summarise the level of agreement and the extent of variation within groups, respectively. The results show that several barriers are common across age and income cohorts, while others differ moderately by demographic segment. The study provides descriptive evidence on variations in perceived barriers and intentions across demographic segments.Item Consumer Preference for Regenerative Tourism in Goa(ASST PROF JYOTI NAIK, 2026) VELLINA D SOUZA; WOJTYLA FERNANDES; FALAK SAYED; LASHIRAH RODRIGUES; WALANKA ALMEIDAThe increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened.Item A Comparative Analysis of Customer Preferences for Organised and Unorganised Retail Structures in South Goa Region(ASST. PROF. ROCHELLE FERNANDES, 2026) NEHA BANU HAVERI; JIYA GOMES; PRANSI SUBHASH DABHADE; SOHIL NADAF; NAYTHAN XAVIER MISTICO COUTINHOThis paper discusses the results of a study which examines customer preferences between organized and unorganized retail sector in South Goa. The study aims to understand the prominence of the retail industry in India. It also examines the key factors influencing consumer preferences between organized and unorganized retail formats. The data were collected from 174 respondents through an online survey and analyzed the gathered data by using Quantitative statistical method. The findings shows that there is strong preference for organized retail outlets among consumers in south Goa. Overall the study reveal that while organized retail outlets are increasingly preferred due to better infrastructure, transparency ,and customer- centric facilities, unorganized sector still remains important in fulfilling everyday and relationship-based needs of consumers. Hence, both retail sectors coexists in the retail environment, with a noticeable inclination for organized formats.Item A study on customer purchase decisions for handicraft products in South Goa(ASST. PROF. JYOTI NAIK, 2026)The increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened.Item ANALYSIS OF MOTIVATIONS OF CUSTOMERS VISITING FAST FOOD RESTAURANTS IN SOUTH GOA.(ASST. PROF. ROCHELLE FERNANDES, 2026) ZUEENA SHAIKH; MANTESH LAMANI; MILROY LOUIS DAS; SACHIN THAKUR; SHAMA PARWEENThis study titled “Analysis of Motivations of Customers Visiting Fast Food Restaurants in South Goa” explores the reasons people consider while choosing to visit fast food restaurants. This becomes very necessary to understand in today’s fast-moving competitively growing world. Busy lifestyles, tight work schedules, and changing food trends and habits has made fast food to become a convenient and popular choice for many individuals. Fast food is not only valued for its quick service and affordability but also for its taste and social appeal. The main objective of this research is to understand what motivates customers in South Goa to prefer fast food restaurants. The study looks at factors such as convenience, taste, price, ambience, promotional offers, accessibility, and social influence. Data was collected through questionnaires distributed to customers visiting fast food outlets, and the responses were analysed which led to identification of common patterns and preferences. The findings reveal that convenience and taste are the most important reasons for visiting fast food restaurants, followed by reasonable pricing and the influence of friends and social trends. The study shows that fast food consumption is closely connected to modern lifestyle changes and evolving consumer behaviour. Overall, this research provides a better understanding of customer motivations and offers useful insights for fast food businesses to improve their services and marketing strategies in South Goa.Item Livelihood Security and Job Satisfaction Among Unorganised Labourers in Goa: A Study(ASST. PROF. ROBINSON COLACO, 2026) FAY AFONSO; JADEN PERCIVAL VAZ; JAHIR KHAN; JASMAN LEJOHN FERNANDES; JOFILA FERNANDESThe unorganised sector forms a major part of the workforce in Goa and plays a vital role in supporting the state’s economy. However, unorganised labourers often face challenges such as irregular income, lack of social security and poor working conditions, which affect their livelihood security and job satisfaction. This study examines the level of livelihood security and job satisfaction among unorganised labourers in Goa and analyses the relationship between these two variables. The study is based on primary data collected from 152 unorganised labourers using a structured questionnaire. Statistical tools such as descriptive statistics, reliability analysis, correlation, regression, independent sample t-test, and ANOVA were applied using statistical software. The findings show a significant positive relationship between livelihood security and job satisfaction. Regression analysis further confirms that livelihood security is a strong predictor of job satisfaction, indicating that improvements in income stability, social protection, and working conditions can enhance workers’ satisfaction levels. The study concludes that improving livelihood security is essential for enhancing the overall well-being and job satisfaction of unorganised labourers. It recommends strengthening social protection measures, improving income opportunities and implementing supportive labour policies to improve their quality of life and employment conditions.Item From Classroom to Cash Flow: Investigating How Goan Students Monetize Skills while Studying(ASST. PROF. ROBINSON COLACO, 2026) AGEMA FATIMA FERNANDES; ASHWINA CLANNY SIMOES; BIRU SINGH; CARL BRANCO; FLACIKA TECLA FERNANDESThe present study examines how students in Goa monetize their skills while pursuing their education and evaluates their attitudes, motivations, challenges and institutional support related to skill monetization. With the rise of the digital economy, freelancing platforms and entrepreneurial opportunities, students increasingly engage in income-generating activities such as tutoring, content creation, digital services and creative work. The study is based on primary data collected from 288 students using a structured questionnaire. Descriptive statistical tools were used to analyze the demographic profile, types of skills monetized, earning patterns, motivations, and challenges faced by students. The findings reveal that a significant number of students actively monetize their skills, primarily driven by financial independence, skill development and career preparation. Students demonstrated positive attitudes toward entrepreneurship and expressed interest in continuing their earning activities. However, challenges such as balancing academics and work, limited mentorship and moderate institutional support were identified. The study highlights the need for educational institutions to provide structured mentorship, entrepreneurship training and support systems to promote student entrepreneurship. The findings contribute to understanding student skill monetization and offer practical implications for enhancing entrepreneurship development among students in Goa.Item The Effect of Digital Detox On Impulsive Purchasing Behaviour of Customers: A Study(ASST. PROF. MS. PARVIN R. KOPPAL, 2026) SHANIA GAYLE FERNANDES; MOHAMMAD UMAR MOMIN; MAZALDO MARK DIASThe present study examines the effect of digital detox on the impulsive purchasing behaviour of customers. In today’s digital era, constant exposure to social media, online advertisements, and e-commerce platforms has significantly increased impulsive buying tendencies among consumers. This research aims to understand whether reducing digital exposure through digital detox practices can help individuals control unplanned spending and make more rational financial decisions. The study was conducted using primary data collected through a structured questionnaire administered to 166 respondents in Goa. The research focuses on identifying the reasons for adopting digital detox, analysing changes in online and offline spending behaviour, examining the influence of social media on purchase decisions, and understanding the emotional impact of digital detox on consumers. The findings suggest that digital detox contributes to improved self-control, reduced exposure to marketing triggers, and more mindful consumption habits
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