Customer Perception towards Sustainable Packaging in the E-Commerce Industry: A Study

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dc.contributor.authorMELVITO MONTEIRO
dc.contributor.authorVENFO MIRANDA
dc.contributor.authorSHRUTI DEREKAR
dc.contributor.authorVAIBHAVI HANJI
dc.contributor.authorVEDIKA SALGAONKAR
dc.date.accessioned2026-03-09T04:46:28Z
dc.date.available2026-03-09T04:46:28Z
dc.date.issued2026
dc.description.abstractThis study examines customer perception towards sustainable packaging in the e-commerce industry. It focuses on awareness, attitudes, and preferences for eco-friendly packaging practices. With the rapid growth of online shopping, packaging waste has become an environmental problem, prompting businesses to adopt environmentally friendly, sustainable alternatives. The research aims to validate a structured measurement model that captures how customers view sustainable packaging and to identify the key factors influencing these perceptions. Primary data were collected through a structured questionnaire administered to 134 respondents. The study employed Descriptive Analysis and Confirmatory Factor Analysis (CFA) to evaluate seven core dimensions: protection, promotion, preference, ethical, responsibility, awareness, convenience and initiative. The findings indicate that customers show strong environmental awareness and generally support sustainable packaging practices. The statistical model demonstrated acceptable reliability and validity, confirming that customer perception is multi-dimensional and measurable. The study concludes that sustainable packaging can positively shape consumer attitudes and enhance brand trust and loyalty when effectively communicated. These insights provide practical guidance for e-commerce businesses seeking to align environmental responsibility with customer expectations. Overall, the research highlights the growing importance of sustainable packaging as both a consumer-driven and business-relevant strategy for long-term development.
dc.identifier.urihttp://rcca.ndl.gov.in/handle/123456789/534
dc.language.isoen
dc.publisherASST. PROF. ANCY GONSALVES
dc.titleCustomer Perception towards Sustainable Packaging in the E-Commerce Industry: A Study
dc.typeOther
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