ANALYSIS OF MOTIVATIONS OF CUSTOMERS VISITING FAST FOOD RESTAURANTS IN SOUTH GOA.
| dc.contributor.author | ZUEENA SHAIKH | |
| dc.contributor.author | MANTESH LAMANI | |
| dc.contributor.author | MILROY LOUIS DAS | |
| dc.contributor.author | SACHIN THAKUR | |
| dc.contributor.author | SHAMA PARWEEN | |
| dc.date.accessioned | 2026-05-06T09:49:34Z | |
| dc.date.available | 2026-05-06T09:49:34Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | This study titled “Analysis of Motivations of Customers Visiting Fast Food Restaurants in South Goa” explores the reasons people consider while choosing to visit fast food restaurants. This becomes very necessary to understand in today’s fast-moving competitively growing world. Busy lifestyles, tight work schedules, and changing food trends and habits has made fast food to become a convenient and popular choice for many individuals. Fast food is not only valued for its quick service and affordability but also for its taste and social appeal. The main objective of this research is to understand what motivates customers in South Goa to prefer fast food restaurants. The study looks at factors such as convenience, taste, price, ambience, promotional offers, accessibility, and social influence. Data was collected through questionnaires distributed to customers visiting fast food outlets, and the responses were analysed which led to identification of common patterns and preferences. The findings reveal that convenience and taste are the most important reasons for visiting fast food restaurants, followed by reasonable pricing and the influence of friends and social trends. The study shows that fast food consumption is closely connected to modern lifestyle changes and evolving consumer behaviour. Overall, this research provides a better understanding of customer motivations and offers useful insights for fast food businesses to improve their services and marketing strategies in South Goa. | |
| dc.identifier.uri | http://rcca.ndl.gov.in/handle/123456789/584 | |
| dc.language.iso | en | |
| dc.publisher | ASST. PROF. ROCHELLE FERNANDES | |
| dc.title | ANALYSIS OF MOTIVATIONS OF CUSTOMERS VISITING FAST FOOD RESTAURANTS IN SOUTH GOA. | |
| dc.type | Other |