A study on customer purchase decisions for handicraft products in South Goa
| dc.date.accessioned | 2026-05-06T09:52:00Z | |
| dc.date.available | 2026-05-06T09:52:00Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | The increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened. | |
| dc.identifier.uri | http://rcca.ndl.gov.in/handle/123456789/585 | |
| dc.language.iso | en | |
| dc.publisher | ASST. PROF. JYOTI NAIK | |
| dc.title | A study on customer purchase decisions for handicraft products in South Goa | |
| dc.type | Other |