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Item Rural Tourism as a Catalyst for Tourism Growth in Raia(ASST.PROF. NOELLA D’COSTA, 2026) LISA LYSANNE LOPES; MAYANK CHHOGARAM TAK; MEAGAN GIA LUIS; MEHEK MEHBOOB XEC; MELFY TRACY FERNANDESThis paper focuses on the rural tourism potential in Raia, a historically and culturally rich village situated in Salcete Taluka, South Goa, near the city of Margao, as a catalyst for tourism development in the region. Raia is known for its agricultural heritage, social ties, and religious importance, especially the Konsachem Fest held every year at the historic Our Lady of Snows Church, making it a promising destination for sustainable and community-based tourism development. The paper sought to evaluate the effect of tourism on the community and explore the role of natural, cultural, and community based factors in shaping the potential for rural tourism. The research design was quantitative, employing structured questionnaires to 250 ancestral members of the community, both online and offline.The results show that a significant number of residents have a positive attitude towards tourism, appreciating its potential to provide additional income for the household through homestays, handicrafts, local food production, and small businesses, as well as their willingness to share local traditions, festivals, and cultural practices with tourists. However, the respondents also expressed concerns about the generation of waste, traffic congestion, environmental degradation, the preservation of religious sanctity, and the potential negative impacts on the younger generation, which are important in the planning and development of rural tourism in RaiaItem Exploring the Barriers to Adoption of Sustainable Fashion: Age and Income Based Consumer Study(ASST. PROF. MARIA SANCHA PEREIRA, 2026) SHANIA LOYOLA D’SOUZA; TASMIYA KHAN PATHAN; CLEZA ANCIA PEREIRA; JESSICA BARRETO; JYOTI VISHNU MUNDAVAREThis study examines the barriers to the adoption of sustainable fashion among individuals in South Goa. The primary data were collected through a structured questionnaire from 221 respondents selected using convenience cum purposive sampling. The study examines variations in barriers across two age groups (18–40 years and 41–60 years) and two monthly income groups (below Rs 50,000 and Rs 50,000 and above). The responses were recorded using a five-point Likert scale (Strongly Agree to Strongly Disagree) and analysed using descriptive statistics such as mean perception scores and standard deviations to summarise the level of agreement and the extent of variation within groups, respectively. The results show that several barriers are common across age and income cohorts, while others differ moderately by demographic segment. The study provides descriptive evidence on variations in perceived barriers and intentions across demographic segments.Item CUSTOMER PREFERENCES TOWARDS BLINKIT SERVICES: A CASE STUDY IN SALCETE TALUKA(ASST. PROF. NAMRATA HALDANKAR, 2026) BIBI ZARA SHAIKH; DIKSHITA NAIK; RIZEL TERESA SILVA; ROCHELL FERNANDES; SANJANA SHAJIThis project examines customer behavior, satisfaction, and usage patterns on the Blinkit platform. A survey of 168 respondents revealed that the majority are young adults, predominantly students, and mostly female, with most households belonging to lower income groups. The study highlights that Blinkit’s main strength lies in its fast and reliable delivery, which is highly valued for urgent needs, emergencies, late nights, or unfavorable weather. Convenience, dependable packaging, and smooth operations further enhance user satisfaction, while pricing, promotions, and product variety play a secondary role in influencing customer decisions. The findings indicate that most users are relatively new to the platform, access it weekly, and intend to continue using it, reflecting strong loyalty. However, product availability and inconsistent promotional offers were identified as areas needing improvement. Based on these insights, the study recommends improving inventory management, offering consistent promotions, maintaining competitive pricing, introducing loyalty programs, and expanding marketing to reach older users and promote underutilized product categories. Overall, Blinkit is perceived as a convenient, time-saving service that effectively meets urgent customer needs. Its instant delivery promise remains the key factor driving preference and satisfaction, establishing it as a trusted and essential platform for modern consumers.Item A study on customer purchase decisions for handicraft products in South Goa(ASST. PROF. JYOTI NAIK, 2026)The increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened.Item Impact of Cultural Tourism on Rural Communities in Goa(ASST. PROF. SIDDHI S. PAGI, 2026) SUHANI SUJIT FAL DESSAI; VAISHNAVI RAJESH HALGEKAR; AMBERLY SKYLA FERNANDES; ASMA MUJAWAR; SANIYA SALEEM HIREBIDRYThis study looks at how rural communities in South Goa view the impact of cultural tourism on their livelihoods, traditions, and local development. Using a structured questionnaire, the research examines job status, income levels, and how often tourists visit for cultural events. It also studies whether tourism has brought in more visitors, what attractions draw tourists, and the overall growth of cultural tourism in these areas. The study emphasises community views on government programs, job opportunities, and benefits to sectors like handicrafts, homestays, transport, and food services. It assesses changes in family income, local involvement, and the sustainability of jobs created by tourism. Besides economic factors, the research looks at social and cultural effects. This includes tourists' interest in local art, the revival of traditional practices, the popularity of festivals, and the involvement of younger generations. Infrastructure improvements, rising living costs, and environmental issues are also taken into account. The findings show both positive results, such as preserving heritage, empowering communities, and diversifying the economy, as well as challenges like commercialisation, overcrowding, and uneven benefit distribution. Overall, the study highlights the need for sustainable, community-focused cultural tourism in Goa. It stresses the importance of stronger government support, better infrastructure, and cultural awareness programs to ensure long-term benefits for rural communities.Item THE IMPACT OF FINANCIAL CONSTRAINTS ON THE PURCHASE OF COSMETICS: A STUDY(ASST. PROF. ANCY GONSALVES, 2026) NAZIYA ANSARI; SUNITA HUBALI; SHABNAM HATTIMATTUR; SLAVIKA FERNANDES; CRASHEL TAINA VASItem Livelihood Security and Job Satisfaction Among Unorganised Labourers in Goa: A Study(ASST. PROF. ROBINSON COLACO, 2026) FAY AFONSO; JADEN PERCIVAL VAZ; JAHIR KHAN; JASMAN LEJOHN FERNANDES; JOFILA FERNANDESThe unorganised sector forms a major part of the workforce in Goa and plays a vital role in supporting the state’s economy. However, unorganised labourers often face challenges such as irregular income, lack of social security and poor working conditions, which affect their livelihood security and job satisfaction. This study examines the level of livelihood security and job satisfaction among unorganised labourers in Goa and analyses the relationship between these two variables. The study is based on primary data collected from 152 unorganised labourers using a structured questionnaire. Statistical tools such as descriptive statistics, reliability analysis, correlation, regression, independent sample t-test, and ANOVA were applied using statistical software. The findings show a significant positive relationship between livelihood security and job satisfaction. Regression analysis further confirms that livelihood security is a strong predictor of job satisfaction, indicating that improvements in income stability, social protection, and working conditions can enhance workers’ satisfaction levels. The study concludes that improving livelihood security is essential for enhancing the overall well-being and job satisfaction of unorganised labourers. It recommends strengthening social protection measures, improving income opportunities and implementing supportive labour policies to improve their quality of life and employment conditions.Item MOBILE APPLICATION FOR VOLUNTEER MANAGEMENT(ASST. PROF. RAJLAKSHMI R. METRI, 2026) A. SAIKIRAN; ADNEY JOSE COLACO; AMIT SHAKYA; SHEGHEN CRISTO FERNANDES; PRASHANT GURAVVolunteering is an important activity that helps in addressing social needs in areas such as education, healthcare, conservation, and community development. However, most volunteer programs still use manual and disorganized management systems, resulting in inefficiencies in coordination, lack of communication, and lack of accountability. These issues affect the effectiveness of the operation and the volunteers’ engagement and satisfaction levels. The project showcases the design and development of a secure, scalable, and user-friendly volunteer management application that improves coordination between volunteers, organizers, and administrators. The application incorporates necessary features such as role-based login, event creation and management, volunteer application, real-time chat, push notifications, verification systems, ratings, reporting, and administrative moderation. The application is developed using a Flutter mobile client, Node.js/Express server, and PostgreSQL database, offering a centralized and organized digital platform. The proposed application aims to improve efficiency, transparency, and accountability in volunteer operations while maintaining human values of service and community engagement. The application offers a sustainable and scalable solution to contemporary volunteer management issues by organizing core operations and facilitating real-time communication.Item The Stylistics of Insta-Narratives: Decoding Instagram’s Visual Language and Slang(ASST.PROF.SASHA S. PEREIRA, 2026) REZIMA NIVLOTA SOARES; SABIYA K; HEENA KAUSAR HALGI; PRACHI PRASHANT RAUT; SANJANA RAVI KITURKARIn this project, we explore the topic, “The Stylistics of Insta Narratives: Decoding Instagram’s Visual Language and Slang.” Our focus is on the specific style in which visual stories are narrated on Instagram, alongside the visual elements and language used within the platform. These elements have a profound influence on people worldwide, affecting not only their cultures, beliefs, and knowledge but also their language and everyday ways of speaking. To conduct this research, we selected thirty diverse Instagram accounts to study the stylistics of digital narratives and visual elements. Our analysis covers Instagram’s history, features, and stylistic aspects - including its Reels, and Story Highlights. Furthermore, we examine the evolution of the English language from Old English to modern digital communication. This includes a deep dive into non-verbal language, graphology, hashtags, filters, slang, emojis, and memes. We also analyse the use of colour, influencer marketing terms, the pragmatic functions of slang, syntax and grammar. Our primary aim was to study how visual storytelling and the specific style of Instagram narratives work together to express ideas, messages, opinions, and emotions. Rather than relying on long sentences or dense paragraphs, these expressions are achieved through the strategic use of digital features and visual content. As there are still many users who may not fully understand the meanings of Instagram’s narrative terms, elements, or features, this project serves as a useful guide for anyone looking to navigate and understand this modern digital landscape.Item Adoption of Instant Mobile Payment Systems: A Study of Users and Non – Users in Salcete(DR. LORRAINE R. GOMES, 2026) MERVYN ANTONIO FRANCIS PEREIRA; MYRON GOMES; PERSIS SALLY LUIS; PRATIKSHA SHRIKANT BHATKANDE; SANCIA RODRIGUESThe rapid growth of digital technology has transformed financial transactions in India, particularly through instant mobile payment systems such as UPI. This study examines the adoption of instant mobile payment systems among users and non-users in Salcete Taluka, Goa. The objective is to analyse awareness levels, usage patterns, demographic influences, and the key factors that encourage or discourage individuals from adopting digital payments. The study follows a descriptive and analytical research design. Primary data was collected through a structured online questionnaire from 363 respondents across different age groups, occupations, and educational backgrounds. Secondary data was gathered from journals, reports, and credible online sources. Statistical analysis was conducted using Jamovi and Microsoft Excel. The findings reveal a very high level of awareness, with a majority of respondents actively using mobile payment applications. Adoption is highest among the 18–35 age group, students, and employed individuals. Digital literacy and perceived safety strongly influence perceived usefulness and adoption. However, lack of digital skills, fear of fraud, and preference for cash continue to discourage some individuals, especially senior citizens and less digitally exposed groups. The study concludes that while instant mobile payment systems are widely accepted, improving digital literacy, strengthening security measures, and building user trust are essential for achieving broader and more inclusive adoption.Item Consumers' Perception and Attitudes Towards Private and Public Transport Modes in Salcete Taluka(ASST. PROF. DALE DA CRUZ, 2026) B. SRIRAM; IVANA REBELLO; LUVENA FERNANDES; MOHAMMAD SHAIKH; REATA PEIXOTOThis project focuses on the perception and attitude of consumers towards public and private transportation in Salcete Taluka, Goa. The project intends to analyze the travel behavior, assess the perception of service quality and attitudes towards public and private transport services, and measure the environmental consciousness of consumers. A descriptive research design was used, and primary data was gathered from 252 respondents using a structured questionnaire. The results show that the majority of respondents prefer private vehicles because of convenience, comfort, and reliability, while public transport is preferred for its affordability. Nevertheless, the satisfaction level of public transport services was lower regarding punctuality, safety, comfort, and security. This study further emphasizes that despite the environmental awareness of respondents and the significance of sustainable transport, convenience is the most important factor in travel behavior. This study concludes that better service quality, reliability, and comfort of public transport can induce a transition towards more sustainable transport modes in Salcete Taluka.Item काणकोणच्या वेळीपाांचो कामत आनी पोरस ां हाांचो तुलनात्मक अभ्यास(सहाय्यक प्राध्यापक विवनता िेळीप, 2026) ऍबनी रेश्मा फेनाांडीस; समन्था मेलश्का पॉल; ममता राजकुमारी राम; साननया निनय आजगाोंिकर; िॅलरी ब्रागाोंजाItem Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behavior in Salcete(DR. LORRAINE. R. GOMES, 2026) KHUSHI PRAVIN PATEL; MERRIFA SILVA; NAITI DAMODAR DHOLU; SALANE VALANKA OLIVEIRA; SEYZEL PINTOSustainable consumption has emerged as an important area of study due to rising environmental concerns, changing lifestyles, and increasing health awareness. The present study titled “Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behaviour in Salcete” examines consumer awareness, attitudes, and consumption patterns related to organic food products in Salcete taluka of Goa. The research primarily aims to analyse the impact of demographic factors on awareness and consumption of organic products, and to evaluate the influence of environmental awareness, health consciousness, cultural influences, and purchase and spending behaviour on consumption frequency. The study is based on primary data collected from 165 respondents using a structured questionnaire designed on a Likert scale. Descriptive statistics, percentage analysis, correlation, and multiple regression techniques were employed for data analysis. The findings reveal a very high level of awareness of organic food products across demographic categories. However, consumption is predominantly occasional rather than regular. Correlation results indicate significant positive relationships between consumption frequency and factors such as health consciousness, environmental awareness, cultural influences, and purchase and spending behaviour. Regression analysis highlights purchase and spending behaviour and cultural influences as the most significant predictors of consumption frequencyItem “Home away from home”: Airbnb v/s Traditional Guest Houses(ASST. PROF. DR. ZAMILA ELISIA PACHECO, 2026) ABHIJEET UMESH RATHOD; AMAY DEEP; AMISHA BABURAO JUVATKAR; RICHA RAJESH SHETKAR; SALOME SOUZAThis research project, named "Home Away from Home: Airbnb v/s Traditional Guest Houses," offers a comparative study of the contemporary alternative accommodation option and the traditional hospitality industry in the tourist capital of Goa. As the travel industry continues to grow, it is imperative to understand the ever-changing demands of the traveling community. The main aim of this research is to explore and analyze the unique factors that contribute to a traveler's decision to choose either an Airbnb or a traditional guest house. The research study centers on a number of key factors, such as the cost structure, the range of amenities, geographical location, the effects of online peer reviews, cultural authenticity, and the responsiveness of the hosts. To ensure a comprehensive result, a mixed-methods research approach was adopted. The primary data was carefully collected from a sample of 144 respondents using a structured questionnaire, which was then combined with qualitative information from recent research articles and secondary sources from the industry. The results of the research study clearly show a marked difference in the preferences of the consumers, where the key drivers for Airbnb are amenities and online reviews, and for traditional guest houses, strategic location and proximity remains the factors for those opting for traditional guest houses. The study concludes that although market trends favor personalization, the final choice depends on each traveler’s needs and expectations.Item São João in Goa: A Sociological Study of Community, Culture and Social Change(ASST. PROF. ELICIA WILMA AGUIAR, 2026) EDREA MASCARENHAS; LAVISHA D’COSTA; SUDIKSHA MORATGIKERThis project is based on the festival of Sao Joao, also known as the Feast of St. Jhon the Baptist, which is celebrated in Goa on 24th June during the monsoon season. The main aim of this study is to understand its historical origin, religious significance, and meaning of this festival in Goan culture. Sao Joao was introduced during the Portugues rule and shows a mix of Christian traditions and local customs. Traditionally, people celebrate by wearing flower crowns and jumping into the wells and ponds as a sign of joy and to welcome the rains. The project also talks about the modern changes taking place in the celebration. Today ,Sao Joao includes organized events, boat parades, music, tourism activities and social media influence. Even though the style of celebration is changing, the festival still holds strong cultural and religious value for the people of GoaItem Escaping Reality, Discovering the Self: A Study of Fantasy Worlds in Select Works of Literature and Animation(ASSISTANT PROF. MS. SAMILLA MAYURA VAZ, 2026) ANTHEA PRICHELLE COSTA; BLESSICA FERNANDES; DRAGILA PEPETUAL COSTA; SILVIYA TRAVASSO; EDWIN KALSOLKARFantasy literature and animation provide imaginative spaces where individuals explore identity, emotions, and personal growth beyond the limits of everyday reality. This study examines Alice’s Adventures in Wonderland, The Little Prince, Coraline, and Coco to understand how fantasy functions as a medium of escapism and self-discovery. The protagonists in these works enter fantastical worlds during moments of emotional conflict or alienation, using imagination to confront fears, question norms, and rediscover meaning. Through a comparative and thematic approach, supported by psychoanalytic and literary theories, the study highlights how literature and animation differently present inner journeys. While their forms vary, selected texts and films reveal that fantasy is not an escape from reality but a transformative space that enables self-awareness, healing, and renewed engagement with life.Item मोरपिर्ला केिें वलठलरलांतर्ो कलजू वेवसलय आनी कोांकणी उतरलवळ(सहाय्यक प्राध्यापक विवनता िेळीप, 2026) प्रप्रप्रिशा परेरा; वेस्र्ी प्रमनेझीस; जॅफ डायस; अनुश्का नायक; फेडरा फनाांडीसItem A Study of Artificial Intelligence In E-commerce(Asst Prof. Dina Venisha Fernandes, 2026) FATIMA EIN; AYUSHKA PEIXOTO; VAIJAYANTI KESAREKAR; MOHAMMED RIHAAN KHAN; ASHMITA VIGNARTH MULAYThis study examines how Artificial Intelligence (AI) is reshaping the e-commerce sector and influencing the way people shop online. In the modern digital environment, AI is no longer just an advanced technology but a practical tool that supports personalized shopping, quick customer service, secure transactions, and smarter business decisions. Online platforms use AI to recommend products, answer customer queries through chatbots, predict demand, and detect fraudulent activities, making the overall shopping experience smoother and more convenient. The research combines primary and secondary data to understand customer awareness and satisfaction regarding AI features in e-commerce. A survey conducted among 150 respondents shows that most users recognize the presence of AI in online platforms and believe it saves time and improves convenience. However, many respondents express neutral opinions about the accuracy of recommendations and data security, suggesting that there is still room for improvement in building stronger trust. Although AI provides benefits such as operational efficiency, personalization, and increased sales, challenges like privacy concerns, high costs, and technical limitations remain significant. The study concludes that AI will continue to play a vital role in the future growth of e-commerce, provided businesses focus on transparency, security, and customer trust.Item Goa’s Forgotten Children: A Study of the Marginal Voices in Poskem by Wendell Rodricks(ASSOC. PROF. MS. PRIYA CARVALHO E VIEGAS, 2026) CHRYSTAL ANNA FRENANDES; MISBAH BI SHAIKH; PRACHI PRADEEP TORASKAR; SUPRIYA YALLAPPA SHINDE; VELISCA CAFRITA D’SILVAThis project examines the often neglected and silenced tradition of the poskem system in Wendell Rodricks' novella, Poskem: Goans in the Shadows. Although Goa is renowned for its picturesque landscapes and Portuguese cultural heritage, the novella reveals a hidden social practice where children from disadvantaged backgrounds were taken in by affluent families, frequently under the pretence of charity, yet often facing emotional neglect and domestic servitude. The study delves into the historical roots of the poskem tradition, tracing its origins back to colonial Goa and exploring its ties to caste systems, social stigma, and power disparities. Through meticulous textual analysis, the study examines the experiences of five pivotal characters such as Alda, Liana, Nascimento, Sita, and Shanta, emphasizing themes of marginalization, identity, resilience, trauma, and belonging. Each narrative showcases diverse experiences—from exploitation and abandonment to acceptance and empowerment—thus offering a complex representation of the poskem practice in Goan society. This research highlights the marginalized voices and contests the romanticized portrayals of Goan society.Item Wedding Tourism in Goa: A Study on Indian Couple’s Perception and Motivation(ASST. PROF. MAYA TALWADKER, 2026) ADEALY VIEGAS; SHAIKH AIYESHA BEPARI; AMBERLY FREYA DSA; ANDRIYA CLARISHA FERNANDES; ANTHIA PEARL FERNANDESWedding tourism has become a valuable niche in the global tourism industry, shifting attention from traditional ceremonies to unique celebrations. This study looks at the perceptions and motivations of Indian couples choosing Goa as their wedding destination. Using a quantitative descriptive research approach, we collected data from 168 Indian couples through surveys. The results show a very positive view of Goa, with 75.60% of respondents naming it as their top choice for a destination wedding. The main reasons include Goa’s natural beauty and beaches, which are the strongest motivators, followed closely by its relaxed and stress-free vibe. Other important factors are personal dreams, surrounding ambiance, and the ease of having both the wedding and honeymoon in one place. The study also reveals that couples from nearby states like Maharashtra and Karnataka, mainly aged 25 to 34 and from urban areas, make up the main market segment. In summary, the research confirms that Goa has a strong reputation for offering unique and memorable experiences that exceed couple expectations. These insights offer useful strategies for tourism planners, marketers, and hospitality providers to further strengthen Goa’s role as a sustainable and competitive wedding tourism destination.