Bachelor of Commerce

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http://rcca.ndl.gov.in/handle/123456789/531

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Exploring the Barriers to Adoption of Sustainable Fashion: Age and Income Based Consumer Study
(ASST. PROF. MARIA SANCHA PEREIRA, 2026) SHANIA LOYOLA D’SOUZA; TASMIYA KHAN PATHAN; CLEZA ANCIA PEREIRA; JESSICA BARRETO; JYOTI VISHNU MUNDAVARE
This study examines the barriers to the adoption of sustainable fashion among individuals in South Goa. The primary data were collected through a structured questionnaire from 221 respondents selected using convenience cum purposive sampling. The study examines variations in barriers across two age groups (18–40 years and 41–60 years) and two monthly income groups (below Rs 50,000 and Rs 50,000 and above). The responses were recorded using a five-point Likert scale (Strongly Agree to Strongly Disagree) and analysed using descriptive statistics such as mean perception scores and standard deviations to summarise the level of agreement and the extent of variation within groups, respectively. The results show that several barriers are common across age and income cohorts, while others differ moderately by demographic segment. The study provides descriptive evidence on variations in perceived barriers and intentions across demographic segments.
CUSTOMER PREFERENCES TOWARDS BLINKIT SERVICES: A CASE STUDY IN SALCETE TALUKA
(ASST. PROF. NAMRATA HALDANKAR, 2026) BIBI ZARA SHAIKH; DIKSHITA NAIK; RIZEL TERESA SILVA; ROCHELL FERNANDES; SANJANA SHAJI
This project examines customer behavior, satisfaction, and usage patterns on the Blinkit platform. A survey of 168 respondents revealed that the majority are young adults, predominantly students, and mostly female, with most households belonging to lower income groups. The study highlights that Blinkit’s main strength lies in its fast and reliable delivery, which is highly valued for urgent needs, emergencies, late nights, or unfavorable weather. Convenience, dependable packaging, and smooth operations further enhance user satisfaction, while pricing, promotions, and product variety play a secondary role in influencing customer decisions. The findings indicate that most users are relatively new to the platform, access it weekly, and intend to continue using it, reflecting strong loyalty. However, product availability and inconsistent promotional offers were identified as areas needing improvement. Based on these insights, the study recommends improving inventory management, offering consistent promotions, maintaining competitive pricing, introducing loyalty programs, and expanding marketing to reach older users and promote underutilized product categories. Overall, Blinkit is perceived as a convenient, time-saving service that effectively meets urgent customer needs. Its instant delivery promise remains the key factor driving preference and satisfaction, establishing it as a trusted and essential platform for modern consumers.
A study on customer purchase decisions for handicraft products in South Goa
(ASST. PROF. JYOTI NAIK, 2026)
The increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened.
Impact of Cultural Tourism on Rural Communities in Goa
(ASST. PROF. SIDDHI S. PAGI, 2026) SUHANI SUJIT FAL DESSAI; VAISHNAVI RAJESH HALGEKAR; AMBERLY SKYLA FERNANDES; ASMA MUJAWAR; SANIYA SALEEM HIREBIDRY
This study looks at how rural communities in South Goa view the impact of cultural tourism on their livelihoods, traditions, and local development. Using a structured questionnaire, the research examines job status, income levels, and how often tourists visit for cultural events. It also studies whether tourism has brought in more visitors, what attractions draw tourists, and the overall growth of cultural tourism in these areas. The study emphasises community views on government programs, job opportunities, and benefits to sectors like handicrafts, homestays, transport, and food services. It assesses changes in family income, local involvement, and the sustainability of jobs created by tourism. Besides economic factors, the research looks at social and cultural effects. This includes tourists' interest in local art, the revival of traditional practices, the popularity of festivals, and the involvement of younger generations. Infrastructure improvements, rising living costs, and environmental issues are also taken into account. The findings show both positive results, such as preserving heritage, empowering communities, and diversifying the economy, as well as challenges like commercialisation, overcrowding, and uneven benefit distribution. Overall, the study highlights the need for sustainable, community-focused cultural tourism in Goa. It stresses the importance of stronger government support, better infrastructure, and cultural awareness programs to ensure long-term benefits for rural communities.
THE IMPACT OF FINANCIAL CONSTRAINTS ON THE PURCHASE OF COSMETICS: A STUDY
(ASST. PROF. ANCY GONSALVES, 2026) NAZIYA ANSARI; SUNITA HUBALI; SHABNAM HATTIMATTUR; SLAVIKA FERNANDES; CRASHEL TAINA VAS
Livelihood Security and Job Satisfaction Among Unorganised Labourers in Goa: A Study
(ASST. PROF. ROBINSON COLACO, 2026) FAY AFONSO; JADEN PERCIVAL VAZ; JAHIR KHAN; JASMAN LEJOHN FERNANDES; JOFILA FERNANDES
The unorganised sector forms a major part of the workforce in Goa and plays a vital role in supporting the state’s economy. However, unorganised labourers often face challenges such as irregular income, lack of social security and poor working conditions, which affect their livelihood security and job satisfaction. This study examines the level of livelihood security and job satisfaction among unorganised labourers in Goa and analyses the relationship between these two variables. The study is based on primary data collected from 152 unorganised labourers using a structured questionnaire. Statistical tools such as descriptive statistics, reliability analysis, correlation, regression, independent sample t-test, and ANOVA were applied using statistical software. The findings show a significant positive relationship between livelihood security and job satisfaction. Regression analysis further confirms that livelihood security is a strong predictor of job satisfaction, indicating that improvements in income stability, social protection, and working conditions can enhance workers’ satisfaction levels. The study concludes that improving livelihood security is essential for enhancing the overall well-being and job satisfaction of unorganised labourers. It recommends strengthening social protection measures, improving income opportunities and implementing supportive labour policies to improve their quality of life and employment conditions.
Adoption of Instant Mobile Payment Systems: A Study of Users and Non – Users in Salcete
(DR. LORRAINE R. GOMES, 2026) MERVYN ANTONIO FRANCIS PEREIRA; MYRON GOMES; PERSIS SALLY LUIS; PRATIKSHA SHRIKANT BHATKANDE; SANCIA RODRIGUES
The rapid growth of digital technology has transformed financial transactions in India, particularly through instant mobile payment systems such as UPI. This study examines the adoption of instant mobile payment systems among users and non-users in Salcete Taluka, Goa. The objective is to analyse awareness levels, usage patterns, demographic influences, and the key factors that encourage or discourage individuals from adopting digital payments. The study follows a descriptive and analytical research design. Primary data was collected through a structured online questionnaire from 363 respondents across different age groups, occupations, and educational backgrounds. Secondary data was gathered from journals, reports, and credible online sources. Statistical analysis was conducted using Jamovi and Microsoft Excel. The findings reveal a very high level of awareness, with a majority of respondents actively using mobile payment applications. Adoption is highest among the 18–35 age group, students, and employed individuals. Digital literacy and perceived safety strongly influence perceived usefulness and adoption. However, lack of digital skills, fear of fraud, and preference for cash continue to discourage some individuals, especially senior citizens and less digitally exposed groups. The study concludes that while instant mobile payment systems are widely accepted, improving digital literacy, strengthening security measures, and building user trust are essential for achieving broader and more inclusive adoption.
Consumers' Perception and Attitudes Towards Private and Public Transport Modes in Salcete Taluka
(ASST. PROF. DALE DA CRUZ, 2026) B. SRIRAM; IVANA REBELLO; LUVENA FERNANDES; MOHAMMAD SHAIKH; REATA PEIXOTO
This project focuses on the perception and attitude of consumers towards public and private transportation in Salcete Taluka, Goa. The project intends to analyze the travel behavior, assess the perception of service quality and attitudes towards public and private transport services, and measure the environmental consciousness of consumers. A descriptive research design was used, and primary data was gathered from 252 respondents using a structured questionnaire. The results show that the majority of respondents prefer private vehicles because of convenience, comfort, and reliability, while public transport is preferred for its affordability. Nevertheless, the satisfaction level of public transport services was lower regarding punctuality, safety, comfort, and security. This study further emphasizes that despite the environmental awareness of respondents and the significance of sustainable transport, convenience is the most important factor in travel behavior. This study concludes that better service quality, reliability, and comfort of public transport can induce a transition towards more sustainable transport modes in Salcete Taluka.
Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behavior in Salcete
(DR. LORRAINE. R. GOMES, 2026) KHUSHI PRAVIN PATEL; MERRIFA SILVA; NAITI DAMODAR DHOLU; SALANE VALANKA OLIVEIRA; SEYZEL PINTO
Sustainable consumption has emerged as an important area of study due to rising environmental concerns, changing lifestyles, and increasing health awareness. The present study titled “Factors Influencing Sustainable Consumption: An Empirical Analysis of Consumer Behaviour in Salcete” examines consumer awareness, attitudes, and consumption patterns related to organic food products in Salcete taluka of Goa. The research primarily aims to analyse the impact of demographic factors on awareness and consumption of organic products, and to evaluate the influence of environmental awareness, health consciousness, cultural influences, and purchase and spending behaviour on consumption frequency. The study is based on primary data collected from 165 respondents using a structured questionnaire designed on a Likert scale. Descriptive statistics, percentage analysis, correlation, and multiple regression techniques were employed for data analysis. The findings reveal a very high level of awareness of organic food products across demographic categories. However, consumption is predominantly occasional rather than regular. Correlation results indicate significant positive relationships between consumption frequency and factors such as health consciousness, environmental awareness, cultural influences, and purchase and spending behaviour. Regression analysis highlights purchase and spending behaviour and cultural influences as the most significant predictors of consumption frequency
“Home away from home”: Airbnb v/s Traditional Guest Houses
(ASST. PROF. DR. ZAMILA ELISIA PACHECO, 2026) ABHIJEET UMESH RATHOD; AMAY DEEP; AMISHA BABURAO JUVATKAR; RICHA RAJESH SHETKAR; SALOME SOUZA
This research project, named "Home Away from Home: Airbnb v/s Traditional Guest Houses," offers a comparative study of the contemporary alternative accommodation option and the traditional hospitality industry in the tourist capital of Goa. As the travel industry continues to grow, it is imperative to understand the ever-changing demands of the traveling community. The main aim of this research is to explore and analyze the unique factors that contribute to a traveler's decision to choose either an Airbnb or a traditional guest house. The research study centers on a number of key factors, such as the cost structure, the range of amenities, geographical location, the effects of online peer reviews, cultural authenticity, and the responsiveness of the hosts. To ensure a comprehensive result, a mixed-methods research approach was adopted. The primary data was carefully collected from a sample of 144 respondents using a structured questionnaire, which was then combined with qualitative information from recent research articles and secondary sources from the industry. The results of the research study clearly show a marked difference in the preferences of the consumers, where the key drivers for Airbnb are amenities and online reviews, and for traditional guest houses, strategic location and proximity remains the factors for those opting for traditional guest houses. The study concludes that although market trends favor personalization, the final choice depends on each traveler’s needs and expectations.
A Study of Artificial Intelligence In E-commerce
(Asst Prof. Dina Venisha Fernandes, 2026) FATIMA EIN; AYUSHKA PEIXOTO; VAIJAYANTI KESAREKAR; MOHAMMED RIHAAN KHAN; ASHMITA VIGNARTH MULAY
This study examines how Artificial Intelligence (AI) is reshaping the e-commerce sector and influencing the way people shop online. In the modern digital environment, AI is no longer just an advanced technology but a practical tool that supports personalized shopping, quick customer service, secure transactions, and smarter business decisions. Online platforms use AI to recommend products, answer customer queries through chatbots, predict demand, and detect fraudulent activities, making the overall shopping experience smoother and more convenient. The research combines primary and secondary data to understand customer awareness and satisfaction regarding AI features in e-commerce. A survey conducted among 150 respondents shows that most users recognize the presence of AI in online platforms and believe it saves time and improves convenience. However, many respondents express neutral opinions about the accuracy of recommendations and data security, suggesting that there is still room for improvement in building stronger trust. Although AI provides benefits such as operational efficiency, personalization, and increased sales, challenges like privacy concerns, high costs, and technical limitations remain significant. The study concludes that AI will continue to play a vital role in the future growth of e-commerce, provided businesses focus on transparency, security, and customer trust.
From Classroom to Cash Flow: Investigating How Goan Students Monetize Skills while Studying
(ASST. PROF. ROBINSON COLACO, 2026) AGEMA FATIMA FERNANDES; ASHWINA CLANNY SIMOES; BIRU SINGH; CARL BRANCO; FLACIKA TECLA FERNANDES
The present study examines how students in Goa monetize their skills while pursuing their education and evaluates their attitudes, motivations, challenges and institutional support related to skill monetization. With the rise of the digital economy, freelancing platforms and entrepreneurial opportunities, students increasingly engage in income-generating activities such as tutoring, content creation, digital services and creative work. The study is based on primary data collected from 288 students using a structured questionnaire. Descriptive statistical tools were used to analyze the demographic profile, types of skills monetized, earning patterns, motivations, and challenges faced by students. The findings reveal that a significant number of students actively monetize their skills, primarily driven by financial independence, skill development and career preparation. Students demonstrated positive attitudes toward entrepreneurship and expressed interest in continuing their earning activities. However, challenges such as balancing academics and work, limited mentorship and moderate institutional support were identified. The study highlights the need for educational institutions to provide structured mentorship, entrepreneurship training and support systems to promote student entrepreneurship. The findings contribute to understanding student skill monetization and offer practical implications for enhancing entrepreneurship development among students in Goa.
Consumer Preference for Regenerative Tourism in Goa
(ASST PROF JYOTI NAIK, 2026) VELLINA D SOUZA; WOJTYLA FERNANDES; FALAK SAYED; LASHIRAH RODRIGUES; WALANKA ALMEIDA
The increasing environmental degradation and socio-cultural pressures caused by mass tourism have highlighted the need for more responsible tourism models. This study was initiated to examine consumer preferences toward regenerative tourism in Goa, a destination heavily dependent on tourism for economic growth. The research aims to understand the level of awareness, key influencing factors, and willingness of consumers to support tourism practices that actively restore the environment and benefit local communities. The study is based on both primary and secondary data. Primary data was collected from 202 respondents through a structured questionnaire using Google Forms. Convenience sampling was adopted, and the collected data was analysed using percentage analysis, ranking methods and Descriptive statistics. Secondary data was gathered from journals, research articles, and relevant academic sources to support the findings. The results indicate moderate awareness of regenerative tourism, with environmental conservation emerging as the most influential factor shaping consumer preference. A majority of respondents expressed willingness to support eco-friendly initiatives, local businesses, and government-led regenerative policies. However, lack of awareness, time constraints, and cost were identified as key barriers. The study concludes that consumers show a positive inclination toward regenerative tourism, provided adequate awareness and institutional support are strengthened.
Customer Perception towards Sustainable Packaging in the E-Commerce Industry: A Study
(ASST. PROF. ANCY GONSALVES, 2026) MELVITO MONTEIRO; VENFO MIRANDA; SHRUTI DEREKAR; VAIBHAVI HANJI; VEDIKA SALGAONKAR
This study examines customer perception towards sustainable packaging in the e-commerce industry. It focuses on awareness, attitudes, and preferences for eco-friendly packaging practices. With the rapid growth of online shopping, packaging waste has become an environmental problem, prompting businesses to adopt environmentally friendly, sustainable alternatives. The research aims to validate a structured measurement model that captures how customers view sustainable packaging and to identify the key factors influencing these perceptions. Primary data were collected through a structured questionnaire administered to 134 respondents. The study employed Descriptive Analysis and Confirmatory Factor Analysis (CFA) to evaluate seven core dimensions: protection, promotion, preference, ethical, responsibility, awareness, convenience and initiative. The findings indicate that customers show strong environmental awareness and generally support sustainable packaging practices. The statistical model demonstrated acceptable reliability and validity, confirming that customer perception is multi-dimensional and measurable. The study concludes that sustainable packaging can positively shape consumer attitudes and enhance brand trust and loyalty when effectively communicated. These insights provide practical guidance for e-commerce businesses seeking to align environmental responsibility with customer expectations. Overall, the research highlights the growing importance of sustainable packaging as both a consumer-driven and business-relevant strategy for long-term development.
An Analysis of Competitive Position of Indian Post in the Courier and Logistics sector in the state of Goa
(ASST. PROF. MOHAN UNDAKOTI, 2026) Selvin Hiilario; Siddesh Devidas Malvekar; Anjali Gundapalu; Annys Tanisha D’silva; Jovita Francisca Vaz
The courier and logistics sector in India has undergone speedy transformation due to digitalization, e-commerce expansion, and increasing customer expectations regarding speed, reliability, and service quality. In today's highly competitive environment, India Post being one of the oldest and most extensive postal networks in the country, faces growing competition from different private courier and logistics service providers. This study titled “An Analysis of the Competitive Position of Indian Post in the Courier and Logistics Sector in the State of Goa” aims to examine the relative standing of India Post in comparison with the other private courier firms operating within Goa. The research focuses on evaluating key competitive parameters such as service quality, pricing, delivery efficiency, accessibility, technological adoption, customer satisfaction, and brand trust. The study aims to understand the customer perceptions, identify strengths and weaknesses of India Post, and also assess the factors influencing consumer preference in the courier and logistics market. A mixed-method research design has been adopted, incorporating both primary and secondary data sources. Primary data were collected through structured questionnaires administered to customers using courier and postal services in different regions of Goa. Secondary data were obtained from journals, government reports, official websites, and previous research studies related to postal services and logistics performance. The collected data was carefully analyzed using percentage analysis, comparative methods, and graphical representation to interpret consumer responses and market trends. The findings indicate that India Post enjoys a strong competitive advantage in terms of affordability, extensive network coverage, and public trust, particularly in semi-urban and rural areas. However, it faces quite a few challenges in areas such as delivery speed, technological integration, tracking systems, and customer service responsiveness when compared to private courier companies. While private firms are perceived to offer speedy and more technologically advanced services, India Post retains to be a loyal customer base due to its reliability, government backing, and wide reach for a lot of people. The study concludes that although India Post holds a steady position in the courier and logistics sector of Goa, modernization, digital transformation, and enhanced customer-centric strategies are essential to strengthen its competitive position. The research provides careful insights that may assist policymakers and postal administrators in developing strategic initiatives to improve and reach operational efficiency and customer satisfaction in an increasingly competitive logistics environment and make a difference towards improvement.
STUDY OF CONSUMER AWARENESS TOWARDS VARIOUS BRANDS OF PERFUME
(Asst. Prof Dina Fernandes, 2026) Celia Oliveria; Rifa Haveri; Rohan Mahale; Sam Lysender Cardozo; Swinton Dsilva
This study was initiated to examine consumer preferences and buying behaviour towards different perfume brands in Goa, with a focus on understanding the key factors influencing purchase decisions. The research aims to analyze how elements such as price, fragrance type, brand image, packaging, and promotional sources affect consumer choice and brand loyalty, particularly among Gen Z and Millennial consumers. A descriptive research design was adopted for the study. Primary data was collected from 114 respondents through a structured online questionnaire using convenience sampling. Secondary data was gathered from journals, research articles, and other reliable sources to support the analysis. The collected data was organized and analyzed using simple percentage methods, and findings were presented through tables and charts. The results indicate high overall consumer satisfaction, with a majority preferring mid-range priced perfumes and long-lasting formats such as Eau de Parfum. Floral and fresh fragrances were most preferred. Although many consumers expressed satisfaction and willingness to repurchase, a high rate of brand switching was observed, suggesting exploratory buying behaviour. The study concludes that while satisfaction levels are strong, brands must focus on quality, digital marketing, and innovation to enhance long-term loyalty.
Impact of Digital Payment System on Consumer Spending
(ASST. PROF. ARCHANA SHETAPPA MALANAR, 2026) ADAN BRAIN DSA; ASHER NORONHA; DANNISON ASHER FALERIO; SUHANA JAFARSAB SHET SANDHI; IQRA SHAUKAT PATEL
Digital payments are everywhere today, and it felt important to understand whether they are actually changing the way people spend their money. With UPI, mobile wallets, and online banking becoming part of everyday life, this research explores how these tools are shaping consumer spending habits and financial behavior . A survey was conducted and responses were gathered from 120 participants. Most people love digital payments simply because they are fast and easy. Many use UPI daily, and a good number admitted that paying digitally makes them spend more than usual, since there is no real feeling of money leaving their hands. Fraud and data safety concerns also came up strongly, along with a demand for features like expense tracking and spending alerts within payment apps. Overall, digital payments have clearly changed how people handle money, for better and for worse. Making them safer and smarter could go a long way in helping users make more mindful financial decisions.
The Impact of Social Media on Consumer Behaviour in the Fashion Industry: A Study in Salcete Taluka
(ASST. PROF. DALE DA CRUZ, 2026) ZAHEER KHAN; ALIZMA BARRETO; AMROY SELWYN GOMES; ARAFA BETGERI; ASHLY REBELLO
This study examines how social media affects consumer purchasing decisions in the fashion industry in the Salcete Taluka of Goa. The promotion and consumption of fashion trends have been changed by social media sites like Instagram, Snapchat, Pinterest, and so on. The study uses a descriptive design and is based on primary data that was gathered from 206 respondents using convenience sampling and structured questionnaires. The data was analysed using frequencies, percentages, and the weighted mean method. The results show that most consumers follow fashion brands and influencers on social media and utilize social media on a daily basis. Purchase decisions are heavily influenced by fashion trends, influencers, and customer reviews; sponsored advertisements have a slightly smaller effect. The study also shows that consumers frequently examine products online before making purchases and place greater trust in peer evaluations than in company advertisements. Even though social media exposure influences impulsive purchases, many consumers still prefer to buy from reputable e-commerce sites. The findings show that social media is a vital marketing tool in the contemporary fashion business since it shapes fashion consciousness, purchase intentions, satisfaction levels, and future purchasing behaviour.
DIGITAL V/S TRADITIONAL MARKETING ACROSS DIFFERENT SECTORS IN GOA
(ASST. PROF. KINGEL SAVIA DE SA, 2026) Mackwim Fernandes; Mevio Fernandes; Neysa Osita Fernandes; Olvan Anthony Vas; Sheryl Fernandes
The primary aim of this study is to evaluate the comparative effectiveness of digital and traditional marketing mediums in Goa, specifically focusing on demographic influence, sectoral performance, and independent purchase triggers. To achieve this, a quantitative methodology was employed, analysing data from 364 respondents across various age groups and professions in the region. Descriptive statistics, including Mean and Standard Deviation, were used alongside inferential tests such as the Pearson Chi-Square and McNemar’s Test to evaluate trust and conversion efficiency. Findings reveal that Age and Occupation serve as the primary "Dual-Drivers" of marketing influence (p < .05), whereas Gender and Monthly Income remain statistically non-significant. A distinct sectoral divide was observed: digital marketing dominates "high-engagement experiential" sectors like Tourism & Hospitality (+21% gap), while traditional media maintains a stronghold in "utility" sectors such as Agriculture (-23.7% gap) and Construction. Crucially, the McNemar test (p = .002$) confirms that digital advertisements are a statistically superior independent driver of purchase decisions compared to traditional media. The study concludes that trust in the Goan market is a "generational gap" issue, necessitating a hybrid marketing strategy that prioritizes digital platforms for youth-centric engagement while maintaining traditional presence for foundational, trust-based industries.
The Impact of Artificial Intelligence on the learning process among the GenZ and Millennials in Goa: A comparative study
(ASST. PROF. MARYANN KIM GOMES, 2026) AINSLEY OSHWELL PEREIRA; AVINASH KANATHIL; GILSEDA MARTHA D’SOUZA; ISHIKA DWAYNA RODRIGUES; SAMAY SUDHIR
This study compares how GenZ and Millennials in Goa use and perceive Artificial Intelligence in their learning process. A survey was conducted with 270 respondents (135 from each generation) to understand their awareness, usage patterns, preferences, and opinions about AI tools in education. The findings reveal that GenZ shows higher awareness (97%) and daily usage (28.1%) of AI tools compared to Millennials (79.3% awareness, 11.1% daily usage). ChatGPT is the most popular tool among both generations, though GenZ uses it more extensively (92.6%) than Millennials (62.2%). GenZ primarily uses AI for homework and assignments, while Millennials use it more for concept clarification. Both generations agree that easy access to information is AI's biggest advantage, but they also share concerns about increased dependency and reduced creativity. Millennials show greater concern about misinformation and ethical issues, while GenZ demonstrates more trust and willingness to recommend AI for learning. The study concludes that both generations recognize AI's potential in education but approach it differently, suggesting the need for balanced integration that combines GenZ's enthusiasm with Millennials' caution.

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