Bachelor of Commerce

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http://rcca.ndl.gov.in/handle/123456789/531

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Browsing Bachelor of Commerce by Title

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    Customer Perception towards Sustainable Packaging in the E-Commerce Industry: A Study
    (ASST. PROF. ANCY GONSALVES, 2026) MELVITO MONTEIRO; VENFO MIRANDA; SHRUTI DEREKAR; VAIBHAVI HANJI; VEDIKA SALGAONKAR
    This study examines customer perception towards sustainable packaging in the e-commerce industry. It focuses on awareness, attitudes, and preferences for eco-friendly packaging practices. With the rapid growth of online shopping, packaging waste has become an environmental problem, prompting businesses to adopt environmentally friendly, sustainable alternatives. The research aims to validate a structured measurement model that captures how customers view sustainable packaging and to identify the key factors influencing these perceptions. Primary data were collected through a structured questionnaire administered to 134 respondents. The study employed Descriptive Analysis and Confirmatory Factor Analysis (CFA) to evaluate seven core dimensions: protection, promotion, preference, ethical, responsibility, awareness, convenience and initiative. The findings indicate that customers show strong environmental awareness and generally support sustainable packaging practices. The statistical model demonstrated acceptable reliability and validity, confirming that customer perception is multi-dimensional and measurable. The study concludes that sustainable packaging can positively shape consumer attitudes and enhance brand trust and loyalty when effectively communicated. These insights provide practical guidance for e-commerce businesses seeking to align environmental responsibility with customer expectations. Overall, the research highlights the growing importance of sustainable packaging as both a consumer-driven and business-relevant strategy for long-term development.
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    THE IMPACT OF FINANCIAL CONSTRAINTS ON THE PURCHASE OF COSMETICS: A STUDY
    (ASST. PROF. ANCY GONSALVES, 2026) NAZIYA ANSARI; SUNITA HUBALI; SHABNAM HATTIMATTUR; SLAVIKA FERNANDES; CRASHEL TAINA VAS
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    The impact of word of mouth on consumer choice of fast food outlets in South Goa
    (ASST. PROF. DEEPA V. DHUMATKAR, 2026) ALAN CORREIA; ANSH BANDEKAR; KATE VAZ; ALLOYSIA DE SA; ASMA BI
    This study was conducted to examine how word of mouth influences consumer preferences and decision-making while selecting fast-food outlets in South Goa. The objectives were to analyse consumer preferences, assess the impact of word of mouth on outlet choice, understand perceptions shaped by informal communication, and identify the primary sources influencing consumers. The significance of the study lies in highlighting how personal recommendations, shared experiences, and peer opinions function as a powerful marketing force in the local context, offering practical insights for outlet owners and contributing to regional consumer behaviour literature. Primary data was collected from 300 customers who frequented fast-food outlets in South Goa using a structured questionnaire administered both online and personally. The study adopted snowball, convenience, stratified, and purposive sampling techniques to ensure representation across age, income, education, occupation, and residential background. The findings revealed that younger consumers, students, and working professionals formed the dominant segment, with family and friends emerging as the most trusted source of information. Face-to-face communication was the most preferred form of word of mouth, and food quality remained the primary selection criterion. Overall, word of mouth was found to be extremely influential in shaping consumer perceptions and outlet choice.