Department of Commerce

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    Socio-Economic Contribution of Beach Shacks in Goa to the Shack Owners – An Empirical Study
    (International Journal of Hospitality & Tourism Systems Volume 9 Issue 2 December 2016, 2016) Barretto, Helic
    Goa, the smallest State of India by area, attracts each year millions of tourists both domestic as well as foreign. The inflow of tourists provides employment, income and a higher standard of living to the people of Goa. It also promotes investment and infrastructural development in the State. A few industries in the State are totally dependent on tourism for their survival and one of them is beach shacks. Beach shacks in Goa are ‘temporary restaurants, located on the beach, serving predominantly Goan food and beverages to the tourists every year’. They are erected by using locally available eco-friendly materials and are open for business during the tourist season each year. The present paper is based on a study conducted during the month of April and May 2016. The sample size considered are 32 shacks located at Baga, Batalbatim, Benaulim, Calangute, Colva, Mobor and Palolem beaches in Goa. The data was personally collected by preparing and administering a structured questionnaire to the shack owners. The Statistical tools used are crosstab and Multiple Regression Analysis. The results suggest that, shack improves communication skills, contributes in acquiring capital assets and helps in improving the standard of living of the shack owners.
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    Information sources and selection criteria for purchase of mutual fund schemes
    (Gyana, Vol XII, No. 1 2016-17, 2016) Gonsalves, Ancy
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    Assesment of gap between service quality expectatio and perception: A study of Goan personal grooming industry
    (Journal of Marketing Vistas Volume 6, No 1, January-June 2016, 2016) Pacheco, Zamila
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    IMPACT OF DEMONETIZATION ON GOLD JEWELLERY MARKETING
    (2016) D’Souza, Charmaine
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    Opinion of Students of Goa (India) Towards Advertisements: An  Investigational Report
    (International Journal of Academic Research Vol.3, Issue-10(1), October, 2016, 2016) Costa, Juao
    Television advertisements are powerful tools which influences the public. Most advertisements portray glamorous or larger than life scenario which the teenagers end up watching and comparing with their own lives. These advertisements only generate false values and propagate lifestyles inconsistent with real life. The study was undertaken to find out the opinion of Goan ( India) students towards advertisements. It was observed that there is no significant difference among the students in their opinion towards advertisements. Study was conducted on more than 2000 students from Goa ( South and North) using frequencies, mean score and t test. . It was seen that students in general are not carried away by the exaggerated, deceptive and any other form of advertising. The students have showed a great deal of maturity
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    Advertising: Two Sides of the Same Coin – Experiential Reactions to T.V. Advertisements at Different Levels
    (EUROPEAN ACADEMIC RESEARCH Vol. IV, Issue 4/ July 2016, 2016-07) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample „t‟ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V
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    Tiatr: A New Form of Entrepreneurship in Goa – Problems and Prospects
    (Saudi Journal of Business and Management Studies Vol-1, Iss-3(Aug-Oct, 2016):86-90, 2016-10) Costa, Juao
    Tiatr, which has a history of more than 100 years, is a type of musical theatre popular in the state of Goa on the West coast of India as well as in Mumbai and with expatriate communities in the Middle East, London and other cities where Konkani speakers have a considerable presence. The dramas are performed mainly in the Roman Konkani dialects and include music, dancing and singing. Tiatr today revolves around social, religious and political themes. It is considered to be a mirror of Goan culture. The first original tiatr script was written and directed by JoãoAgostinhoFernandes, entitled “Belle de Cavel” or “SundoriCavelchi” in 1895 in Bombay and for all his consistent devotion and encouragement over fifty years, he was conferred the title “PaiTiatrist” (Father Tiatrist).Tiatr as a form of entrepreneurship has created direct as well as indirect employment for many artists as well as back stage support staff. Some families are fully dependent on this form of entrepreneurship for their livelihood. The economy of the state to a large extent is supported by this form of entertainment. Realizing its importance in the Goan economy, the government of Goa has devised various schemes financial as well as non-financial for the development of tiatr. However, it still needs the attention of policy makers as it has bright prospects, Goa being a tourist destination. The article tried to find out over a period of time how this form of entertainment evolved based on secondary data and through personal interaction with the producers of Tiatr.
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    A Study on the Attitude of Goan (India) Students towards Advertising
    (Saudi Journal of Business and Management Studies Vol-1, Iss-3(Aug-Oct, 2016):127-135, 2016-10) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample ‘t’ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V.
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    ADVERTISEMENTS THROUGH STUDENT’S POINT OF VIEW: A STUDY OF GOAN (INDIA) STUDENTS
    (INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH VOLUME 5, ISSUE 10(4), OCTOBER 2016, 2016-10) Costa, Juao
    Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitude, and buying behavior. They spend lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers to behave the way they do. The advertiser’s goal is to get enough relevant market data to develop accurate profile of buyers and to find the common group for communications. The main objective of the study was to understand the views of Goan students on advertisements. More than 2000 students across Goa from different classes were surveyed to collect the data. It was noticed that in general the views of the students towards advertisements is positive.
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    Segmentation of information sources for mutual funds
    (Gyana, Vol XIII, No. 1 2017-18, 2017) Gonsalves, Ancy
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    An analysis of e shopping behaviour in South Goa
    (GALAXY LINK VOLUME - VI - ISSUE - I -NOVEMBER-APRIL. 2OI7-I 8, 2017) D’Souza, Charmaine
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    Customer ranking of ayurvedic brands in South Goa
    (AJANTA VOLUME - VII. ISSUE - II - APRIL-JUNE-2OI8, 2017) D’Souza, Charmaine
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    Customer ice cream brand preference in South Goa
    (2017) D’Souza, Charmaine; Fernandes, Dency
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    Assesment of gap between service quality expectatio and perception: A study of Goan personal grooming industry
    (Journal of Marketing Vistas, 2017) Pacheco, Zamila
    As the intensity of competition and hostility of environmental factors increases, the concern for service quality grows. Various service organizations are the recipient to the needs of best services demanded by the customers. Service quality is said to be crucial in the hospitality industry, hotel industry, telecom industry, medical industry, banking and other financial industry and personal grooming industry. An attempt has been made in this paper to understand the expectations and perceptions of customers availing personal grooming services in Goa. Therefore, a well administered questionnaire fulfilling the objective needs was circulated to most suitable respondents. A total of 210 questionnaires were circulated out of which only 187 were usable. After applying the necessary techniques like gap analysis & Mean Analysis, the results showed that the expectations were higher than the perception of customers in this industry in Goa.
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    Impact demonitization on beach shack busiiness in Goa – case study analysis
    (International Journal of Innovation and Research in Educational Sciences Volume 4, Issue 2, 2017-03) Barretto, Helic
    Goa, the tiny State of India in terms of land area, attracts millions of tourists each year. Tourists visit Goa mostly because of its beaches, although Goa has a lot more to offer to them. A large number of Goans totally depend on tourism and its allied activities for their survival. Beach shack business is one such allied activity of tourism supporting many families in the State. Beach Shacks are temporary restaurants erected on the beach, serving delicious food and drinks to the tourists, they also provide accommodation. The present paper deals with the impact of demonetization on shack business in Goa from 9 th November 2016 till the end of January 2017. Demonetization is the withdrawal of a particular currency from circulation or replacing the old currency notes with new notes of different size and shapes. The study is based on primary and secondary data. The main observations are, due to demonetization a large number of tourists has either cancelled their visits or has reduced their stay in Goa affecting the shack business.
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    Grocery retailing across Goan customer demographics
    (AJANTA VOLUME - VII. ISSUE - II - APRIL-JUNE-2OI8, 2018) D’Souza, Charmaine
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    Socio-Economic Benefits of Goan Beach Shacks to the tourists – An Empirical Study
    (International Journal of Research and Analytical Reviews Volume 5, Issue 3, 2018) Barretto, Helic
    Goa, a tiny State of India in terms of land area and having a population of 14.59 lakhs as per the 2011 census, attracts millions of tourists every year. Tourists are attracted towards the State mainly to visit its beautiful beaches although Goa has a lot more to offer to the tourists. The inflow of tourists provide employment, income, demand for local products and a higher standard of living to the people of Goa. A substantial percentage of Goans totally depend on tourism to earn their livelihood. The development of tourism Industry in the State, over a period of time has led to the emergence of new allied products and one of them is the beach shacks. Beach shacks are temporary restaurants located on the beach serving mostly Goan food and beverages to the increasing number of tourists every year. A few of them also provide accommodation to the tourists, close to the beach. The present paper is based on a pilot study conducted during the month of April and May 2016. This is a quantitative study based on a random sample of 32 tourists including 17 foreign. The data was personally collected by preparing and serving a structured questionnaire to the tourists visiting shacks. Statistical tools used are: ANOVA and Multiple Regression Analysis. The results suggest that, beach shacks offer socio-economic benefits to the tourists in the form of lower prices, value for money, clean and hygienic, provide reasonable accommodation, and are located close to the beach. Tourists also visit shacks to experience the delicious local Goan food.
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    Vermicomposting as a college kitchen waste management technique
    (GALAXY LINK VOLUME - VI - ISSUE - I -NOVEMBER-APRIL. 2OI7-I 8, 2018) D’Souza, Charmaine