Department of Commerce

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http://rcca.ndl.gov.in/handle/123456789/369

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    A Study on the Attitude of Goan (India) Students towards Advertising
    (Saudi Journal of Business and Management Studies Vol-1, Iss-3(Aug-Oct, 2016):127-135, 2016-10) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample ‘t’ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V.
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    ADOPTION OF E-GOVERNANCE: A BIBLIOMETRIC ANALYSIS
    (BIHAR JOURNAL OF PUBLIC ADMINISTRATION Vol. XXI, No. 2,, 2024) Korde, Shilpa
    Researches on e-governance adoption has increasingly been raised since information and communication technology was used in the public sector. Much research on e-governance adoption has been published over the past ten years. The purpose of this research was to determine the evolutionary trajectory of research in e-governance adoption based on bibliometric gauges such as publications, source distribution, and authors; the co-occurrence and cluster analysis reveals patterns and interrelationships among key concepts, authors, and documents in e-governance adoption. The study also examines the impact of authors, keywords, publications, journals, and countries in the e-governance adoption literature. The present study endeavors to form bibliometric analysis as a comprehensive assessment of the evolution of e-governance literature. After evaluating, identifying, and synthesizing the extensive publications, 239 articles were selected. These articles were extracted from Scopus databases. The research employs VOSviewer and RStudio software for solving research questions. The finding indicates that there has been considerable growth in the research focusing on the adoption of e-governance. The cluster analysis reveals the primary research keywords in the e-governance adoption field delineated by their distinctive association. It also provides the framework for advancing exploration in this particular domain. Keywords: adoption, bibliometric, e-governance, RStudio, VOSviewer
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    ADVERTISEMENTS THROUGH STUDENT’S POINT OF VIEW: A STUDY OF GOAN (INDIA) STUDENTS
    (INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY EDUCATIONAL RESEARCH VOLUME 5, ISSUE 10(4), OCTOBER 2016, 2016-10) Costa, Juao
    Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitude, and buying behavior. They spend lot of money to keep individuals interested in their products. To succeed, they need to understand what makes potential customers to behave the way they do. The advertiser’s goal is to get enough relevant market data to develop accurate profile of buyers and to find the common group for communications. The main objective of the study was to understand the views of Goan students on advertisements. More than 2000 students across Goa from different classes were surveyed to collect the data. It was noticed that in general the views of the students towards advertisements is positive.
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    Advertising: Two Sides of the Same Coin – Experiential Reactions to T.V. Advertisements at Different Levels
    (EUROPEAN ACADEMIC RESEARCH Vol. IV, Issue 4/ July 2016, 2016-07) Costa, Juao
    The purpose of advertisements is to enhance buyer’s response to products or services offered by the firm, thus increasing its profitability. Attitude is a learned predisposition to respond in the consistently favorable or unfavorable manner to advertising in general” While the influence of advertising on consumer behavior is inevitable, consumers generally hold quite negative attitudes towards it. The main objective of the artical is to study the attitude of the students towards advertisements. By using the Likert scale modified suitably, the data was collected. In all 2108, students from all over Goa were surveyed. It was seen that the attitude of the students towards advertisements is positive and matured. The statistical tools such as Independent sample „t‟ test and One way ANOVA were used to find out the validity of the statements and whether there is an association between the different categories of sample and the attributes. In spite of it being severely criticized, students still felt that advertisements should not be taken away from the T.V
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    An analysis of e shopping behaviour in South Goa
    (GALAXY LINK VOLUME - VI - ISSUE - I -NOVEMBER-APRIL. 2OI7-I 8, 2017) D’Souza, Charmaine
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    An empirical study on investment strategies and behavioural biases of individual investors in Goa
    (Orissa journal of commerce, 2020) Costa, Juao; Gonsalves, Ancy
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    Analysing E-Governance Adoption in The Digital Era: A Study
    (Arthamimansa, 2024) Korde, Shilpa
    In the awakening of the digital revolution, governments worldwide have increasingly leveraged digital technologies to enhance service delivery through e-governance initiatives. This research endeavors to delve into the multifaceted implications of digital transformation on the adoption of e-governance services. By employing a comprehensive analysis framework encompassing technological and socio-economic dimensions, this study aims to detect the influencing factors on the adoption of e-governance services amidst digital transformation, such as effort expectancy, facilitating conditions, performance expectancy, social influence, and trust. Drawing upon a blend of quantitative methodology using a structured survey instrument, data from 80 samples were collected from citizens across the Goa, India to analyze the relationship between these factors and the adoption of e-governance services. Statistical techniques SPSS and PLS-SEM using smart PLS were employed to analyze the data. This study offers intuitions for policymakers, practitioners, and stakeholders to navigate the complexities of e-governance adoption in an increasingly digitalized world
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    Analysing purchase indicators of herbal hair and skin cosmetic purchase among Goan consumers
    (International Journal of Advance and Innovative Research Volrure 6. Issue I (XVII): January _ March, 2019, 2019) D’Souza, Charmaine
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    Assesment of gap between service quality expectatio and perception: A study of Goan personal grooming industry
    (Journal of Marketing Vistas Volume 6, No 1, January-June 2016, 2016) Pacheco, Zamila
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    Assesment of gap between service quality expectatio and perception: A study of Goan personal grooming industry
    (Journal of Marketing Vistas, 2017) Pacheco, Zamila
    As the intensity of competition and hostility of environmental factors increases, the concern for service quality grows. Various service organizations are the recipient to the needs of best services demanded by the customers. Service quality is said to be crucial in the hospitality industry, hotel industry, telecom industry, medical industry, banking and other financial industry and personal grooming industry. An attempt has been made in this paper to understand the expectations and perceptions of customers availing personal grooming services in Goa. Therefore, a well administered questionnaire fulfilling the objective needs was circulated to most suitable respondents. A total of 210 questionnaires were circulated out of which only 187 were usable. After applying the necessary techniques like gap analysis & Mean Analysis, the results showed that the expectations were higher than the perception of customers in this industry in Goa.
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    ASSESSMENT OF THE AWARENESS LEVEL ABOUT GOVERNMENT FINANCIAL SCHEMES AMONG WOMEN BENEFICIARIES IN GOA
    (ShodhKosh: Journal of Visual and Performing Arts, 2024) Dhumatkar, Deepa
    Women are an integral part of every economy. A nation’s growth also depends on the overall growth and development of women. The Government of India together with the State Governments is trying to empower the women through various schemes so that they become economically independent. These schemes have played very important role in reducing the vulnerability of poor women, through asset creation, income generation and provision of emergency assistance. However, the success of these schemes is determined by their reach. If the needy women are not aware of the schemes, then it would limit the number of beneficiaries of such schemes and the very purpose of such schemes would not be achieved. The schemes selected for the study were Griha Aadhar Scheme, Mamta Scheme, Pradhan Mantri Matru Vandana Yojana and Ladli Laxmi Scheme. The main objective of the study is to know the impact of demographic variables on the awareness level of schemes among women beneficiaries and to know the socio-economic impact of the schemes. Snowball method of sampling was used to select a sample of 220 women beneficiaries for the study. The data was analysed using statistical tools like mean, standard deviation, independent t-test, paired t-test, Chi-square and ANOVA. It was concluded that moderate level of empowerment was found among women beneficiaries. It was also seen that there was significant relationship be
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    Attributes in purchase of herbal skin care and hair care cosmetics among Goan customers
    (AJANTA VOLUME - VII. ISSUE - III - JULY-SEPTRMBER-2OI8, 2018) D’Souza, Charmaine
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    Awareness and preference for ayurvastra in South Goa
    (AJANTA VOLUME - VII. ISSUE - III - JULY-SEPTRMBER-2OI8, 2018) D’Souza, Charmaine
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    Composting as an accepted household waste management technique in select areas of South Goa
    (International Journal of Advance and Innovative Research Volrure 6. Issue I (XXIX): January _ March, 2019, 2019) D’Souza, Charmaine
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    Customer ice cream brand preference in South Goa
    (2017) D’Souza, Charmaine; Fernandes, Dency
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    Customer ranking of ayurvedic brands in South Goa
    (AJANTA VOLUME - VII. ISSUE - II - APRIL-JUNE-2OI8, 2017) D’Souza, Charmaine
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    Destination Life Cycle of Beach Shacks and Profits earned in each Stage
    (Journal of Positive School Psychology 2022, Vol. 6, No. 2, 888 – 900, 2022) Barretto, Helic
    The Destination Life Cycle concept explains how a destination, resort, ora product develops over time and the successive stages it passes through. It also identifies the present stage a destination, resort or a product lie in its life cycle. The paperaims at identifying the stage of the Destination Life Cycle beach shacks lie at present in the State of Goabased on five selected parameters. It also evaluates the profitability of shacks in each stage of the destination life cycle. Beach shacks in the State of Goaare seasonal restaurants, located on the beach, serving food and beverages to the tourists. The study is quantitative in nature, based on a random sample of 250 shacks from a population of 400, collected during the months of October 2018 to May 2019 using structured questionnaire. The statistical tools used are Additive Point’sscoring technique and one-way ANOVA. The findings indicate that beach shacks lie in the Development Stage of the Destination Life Cycle and are earning the maximum profit in its Stagnation Stage.
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    Destination Life Cycle of Goan Beach Shack
    (Turkish Journal of Computer and Mathematics Education Vol.12 No.6 (2021), 3346-3357, 2021) Barretto, Helic
    The study analyzes the stage of the Destination Life Cycle beach shacks lies at present in the State of Goa. Beach shacks are temporary restaurants located on the beach serving home-cooked food along with beverages. The study is quantitative in nature, based on a random sample of 250 respondents, collected during October 2018 to May 2019 using structured questionnaire. The statistical tools used are chi-square test, Butler‟s Tourism Area Life Cycle model, and the Additive Points scoring technique to model the Destination Life Cycle stage. The findings indicate that beach shacks lie in the Development Stage of the Destination Life Cycle based on the average number of tourist visits, average amount spent by tourists per visit, per person at a shack, average profits per month, and average monthly operating expenses of a shack. However, they lie in the Involvement Stage based on the average number of people employed at shacks.