Bachelor of Business Administration(T&T)

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    Rural Tourism as a Catalyst for Tourism Growth in Raia
    (ASST.PROF. NOELLA D’COSTA, 2026) LISA LYSANNE LOPES; MAYANK CHHOGARAM TAK; MEAGAN GIA LUIS; MEHEK MEHBOOB XEC; MELFY TRACY FERNANDES
    This paper focuses on the rural tourism potential in Raia, a historically and culturally rich village situated in Salcete Taluka, South Goa, near the city of Margao, as a catalyst for tourism development in the region. Raia is known for its agricultural heritage, social ties, and religious importance, especially the Konsachem Fest held every year at the historic Our Lady of Snows Church, making it a promising destination for sustainable and community-based tourism development. The paper sought to evaluate the effect of tourism on the community and explore the role of natural, cultural, and community based factors in shaping the potential for rural tourism. The research design was quantitative, employing structured questionnaires to 250 ancestral members of the community, both online and offline.The results show that a significant number of residents have a positive attitude towards tourism, appreciating its potential to provide additional income for the household through homestays, handicrafts, local food production, and small businesses, as well as their willingness to share local traditions, festivals, and cultural practices with tourists. However, the respondents also expressed concerns about the generation of waste, traffic congestion, environmental degradation, the preservation of religious sanctity, and the potential negative impacts on the younger generation, which are important in the planning and development of rural tourism in Raia
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    Impact of Tourism on Goan Residents
    (ASST. PROF. NOELLA D’COSTA, 2026) HALIMA BI SHAIK; JELCIA RODRIGUES; JESSEL CORTE; JULISHA FERNANDES; KAVITA CHOUDHARY
    Tourism is the most important industry in Goa and it has a strong influence on the lives of local residents. This research was conducted to understand how tourism affects the economic, social, and environmental conditions of people living in Goa. The main purpose of the research was to know if tourism has improved employment opportunities, infrastructure, and quality of life. It also aims to identify the challenges faced by residents. The data for this study was collected using a questionnaire, a survey was conducted among local residents from the 2 districts of Goa. A total of 163 responses were collected and analysed with the help of percentage and sentiment analysis. The results show that tourism has helped create jobs, improved infrastructure, and supported local businesses. However, the study also found a few negative effects such as increased cost of living, overcrowding, and uneven distribution of economic benefits. Tourism has both positive and negative impacts on local residents. The study indicates that proper planning and sustainable tourism practices are necessary in order to ensure that tourism benefits the local community and protecting their quality of life.